What Are Local SEO Services?

As a result, it is important for your business to have an effective local SEO strategy, ensuring your company is visible to your local audience, enabling them to find the products or services you provide.

Local SEO statistics you cannot ignore:

• There has been a two hundred percent increase in mobile searches using “near me”
• “Near me” searches have increased by over five hundred percent in the past couple of years
• Thirty percent of all mobile searches are related to a location 
• Close to fifty percent of Google searches are to find local information
• Eighteen percent of local searches end with a purchase within twenty four hours
• Fifty percent of mobile users using local search visit the store within twenty four hours

How Do Search Engines Determine Local Results?

As you carefully put your local SEO strategy together, with a better understanding of what SEO is, it's important to know what factors will influence search results. Google uses three main factors to determine the rankings in local results, these include:

• Prominence – what customers say about your products and services, rating one to five stars, along with comments and reviews
• Proximity – the distance between the users and your business. Google generates listings closest to the user first
• Relevance – this is based on the search query, based on the products and services you provide. 

It is important to keep these factors in mind when carrying out your local SEO strategy, as it can help you influence your brands position on Search Engine Results Pages (SERPs). 

Tips for Local SEO Optimisation

There are a number of important tips that need to be followed when it comes to optimising your website for local SEO results. Local SEO, the same as other search engine optimisation, uses techniques and tactics to boost your brand visibility and drive quality traffic to your website.

In order to achieve local SEO success, you want to ensure the following:

1. Create and optimise a Google My Business profile
2. Use local keywords in your website content
3. Choose keywords based on a thorough keyword analysis
4. Manage reviews, engage with your audience
5. Optimise your website with NAP (Name, Address, Phone Number) at the top or bottom of every page, along with a “Contact Us” page

In Summary

Local SEO services are professional services that focus on helping your business improve visibility and success in local search results. Local SEO is important for businesses of all sizes that want to reach their local audience, driving traffic to their website and brick and mortar store.