What Are the Advantages of Using Video Ads on Social Media?

People Are More Likely to Share a Video

People that view a video advert and find it interesting and informative are more likely to share it on social media, sharing it with their followers and increasing your brand visibility. Seven hundred videos are shared by Twitter users every minute of every day. This helps to boost your video exposure.

Preferred by Mobile Users

Video ads on social media do very well with mobile users. More people are watching videos on their mobile devices. Eighty eight percent of short videos, of less than thirty seconds, are watched on mobile devices. 

Inform and Educate

Videos offer you an opportunity to inform and educate your audience. It incorporates audio and visual elements, appealing to the senses. Video ads do very well as educational tools, especially when used for product demonstrations and how to guides. It helps viewers visualise certain things, learning new skills, and identifying how things work. 

Increase Ranking

You may not realise it, but when you use video ads on social media, you also appeal to search engines. Why? Well search engines love videos, often prioritising video content, helping your brand boost visibility, drive quality traffic to your website, and improve conversions. 

A Lot of Info in a Short Period

Another benefit of using video ads on social media is you are able to convey a lot of information in a short period of time. You can say more than you could in text. Video is engaging to the user, so conveying more information by show and tell, helps to catch their attention, soaking up the message you want to share.

Tell a Story

When you use video ads on social media, you can share a story. The emotional impact of a video advert is huge. You can build solid personal relationships when telling a story using sight and sound, helping you connect with your viewers emotions.

Valuable Insights

The final benefit of using video ads on social media is that these sites offer you excellent analytics tools, so you can identify how many views your videos get, along with likes, shares, and social interactions. You can use these insights when developing future video advertising campaigns, helping you create effective content and reach your audience with confidence. 

Conclusion

The advantages of using video ads on social media speak for themselves. It's important to remember your competition is probably already distributing videos and capturing your potential customers. Don't wait and be left behind, embrace video ads on social media now, helping to improve brand awareness, reach your target audience, and improve conversions.