What are the benefits of multi-channel marketing campaigns?

What Are the Benefits of Multi-Channel Marketing Campaigns?

Multi-channel marketing campaigns offer many excellent benefits, we are going to focus on the five most important benefits you can expect when adopting this digital marketing approach:

Achieve Your Marketing Goals

By optimising your targeting to mimic your customers journey is seldom confined to one channel. In fact, sixty percent of marketers find that multi-channel marketing helps them achieve, sometimes exceed their goals. Multi-channel marketing helps you extend your reach. When your adverts appear over various channels, you reach a wider target audience in a place where they spend the majority of their time.

Cover the Entire Channel

One of the benefits of multi-channel marketing campaigns is that it helps you cover the entire channel. You create multiple points of contact with your target audience, creating more opportunities for conversions. 

When you carry out this marketing strategy, it is important to ensure you have coverage across multiple channels that will guide your audience from awareness to conversion. A recent study found that social media, linear TV and digital vision are used to drive awareness, while in-game advertising and CTV worked well for upper funnel marketing campaigns.

Using the right channel selection will ensure you reach your audience, no matter where they are in their purchasing journey. It ensures continued exposure for your brand, helping drive users deeper into the funnel, closer to your desired conversion goals.

Improve Brand Awareness

When you use a multi-channel marketing campaign, your brand, products and services receive more presence across various channels. Create a coherent message across all channels that is consistent, reminding your audience about what you offer, helping to push them closer to conversion, while boosting brand awareness.

The great thing about multi-channel marketing is you reach your audience on their preferred channel. Audiences may not find a generic ad engaging, but hearing it through audio or watching it on a video may grab their attention. 

Retargeting Opportunities

Retargeting strategies provide you with an opportunity to deliver your online adverts to users based on their actions on the internet. This is very important when it comes to directing users down the purchasing funnel, converting them into customers.

Are You Ready to Start Your Multi-Channel Marketing Campaign?

Multi-channel marketing campaigns are gaining momentum, increasing relevance, reaching your audience, and encouraging them to convert. Businesses are seeing the benefits these advertising campaigns provide. 

Genie Crawl will support you in finding, tracking and sharing your content across multiple channels, helping you to improve your campaign return on investment, while ensuring you reach your audience, improve brand awareness, and conversions. Give us a call today to find out more.