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What are the benefits of optimising a website for accessibility?
Optimising your website for accessibility means ensuring your website is easy to read and understand, meeting the needs of your audience, including those with disabilities. Sixteen million people in the UK have a disability, accounting for twenty four percent of the UK population.
More businesses are taking this into consideration, ensuring that they provide a seamless user experience to all their website visitors. This includes create a design with code to account for all members of your audience. It is extra work, but optimising your website for accessibility offers a number of amazing benefits:
People with disabilities make up a fair portion of the UK population, not to mention the global population. When you create a website that is optimised for accessibility, you reach a wider target audience that will engage with your website. A survey carried out in the UK found that national retailers were losing more than $15 billion annually due to the fact that people with disabilities couldn't use their website to shop online.
Google focuses on improving content relevance for its users. It provides relevant and better results for user queries. When you can provide answers to questions, providing valuable and informative information, your ranking will improve. Google is the search engine giant, which is why they are now focusing on website accessibility.
Accessibility and your website ranking goes hand in hand in a way. There are a number of accessibility optimisation options you can use that will also help your search engine ranking, including:
It is very clear to see that SEO and accessibility have common goals, meaning when you focus on optimising your website for accessibility, you also increase your chances of improving your ranking on search engine results pages (SERPs).
The online environment is highly competitive, and it's important to find ways that help you surpass your competitors, dominating your industry. When you conduct a competitor analyses,you see what is working for them and where they are falling behind. Website accessibility is an opportunity to push your brand ahead of your competitors, as it helps you reach a wider audience, improves brand awareness as a caring member of your community, and it enhances your SEO efforts.
Website accessibility is no longer optional. Businesses that want to improve their growth potential should embrace accessibility as part of their website design. Designing an accessible website is a time consuming and complex process that requires experience and knowledge. Genie Crawl can assist. Our website development and design team have extensive experience with website accessibility, helping you enjoy the benefits listed above. Call us now chat and quote.
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GenieCrawl was recommended to me for their SEO optimisation services and they have been great to work with. Our traffic jumped straight away and our business has gone from strength to strength thanks to their support.
I was really struggling to get my SEO ratings higher for my business, and my website noticed on google. Thanks to GenieCrawl and their excellent service and SEO knowledge, I was able to increase my rankings sufficiently and am now reaping the benefits of their optimizations. I would highly recommend their service if you are struggling with SEO rankings as I was.
As a new business start up we needed help driving traffic to our website. In all fairness this was an area we were all pretty clueless on. Genie Crawl have been invaluable to us and undoubtedly have been a driving force to increasing sales. They are always there with helpful advice when we need them. Thanks!
I was a little skeptical about hiring a company to help with the SEO for my website, but I am over the moon with my decision to work with Genie Crawl. They have really increased the traffic to my website and I would highly recommend them to everyone!
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