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What are the best practices for eCommerce SEO?
eCommerce SEO is essential to help you reach your target audience. This means adopting the best practices for ecommerce SEO to help your website climb to the top of search engine rankings, reaching your target audience, and driving them to your website. eCommerce SEO is an affordable and effective way to reach a local, national, or international audience.
The best practices for eCommerce SEO to achieve the best end results includes:
Every good SEO strategy starts with keyword research, but you don't want to only focus on the popular keywords in your industry. You need to take the users intent into consideration. User intent is the intention behind the users query. You need to look at phrases and terms your potential customers use when they type into the search engine to find the product, service, or information that they need.
Long-tail keywords are terms that have a low search volume, but excellent conversion rating. These searches are more specific, relevant to your business, providing users with a better match. Long-tail keywords are a good choice to improve the ranking of new websites effectively, you work in a competitive niche, or you want to boost your conversion.
While you have an eCommerce store and not an informative website, you still need to focus on your on-page SEO efforts to attract new customers and boost conversions. This involves the optimisation of your product descriptions, reviews, and images.
It is essential you pay close attention to user experience (UX) when you are developing and designing your ecommerce store. A good design can make your store visually appealing, while improving user experience. It is important that when a shopper arrives on your website they can find what they are looking for quickly and effectively. You want to keep them in your store for longer, that means focusing on improving user experience by ensuring your site loads quickly, it is mobile friendly and easy to navigate.
You need to ensure your URL structure is simple, improving user experience. URL structure is just as important to search engines. A simple URL structure helps search engines identify the pages and understand them, helping to improve crawling and indexing.
When your e-commerce site has a simple URL structure, it enhances the UX of your site. It improves your SEO e-commerce efforts, as it provides more relevant data for search engines. It also makes it easier to share products on social media and other websites.
Using schema markups improves your SEO efforts. These HTML tags provide extra information about your web page content. Search engines are able to use this to meets specific search results. This also makes it easier for users to find what they are searching for.
When you are running an ecommerce site, it's not uncommon to have duplicate product descriptions or images on your website. It is important to reduce the amount of duplicate content your store has, ensuring that search engines are able to differentiate the pages and rank them accordingly.
Page speed is an important ranking factor. When someone arrives on your page, they expect it to open within three seconds or less. The Genie Crawl team recommend the page opens within two seconds.
Whether your ecommerce store caters to a national or an international audience, you want to ensure you follow the best practices for eCommerce SEO. Genie Crawl is standing by to provide you with an effective SEO strategy for your eCommerce store, helping you reach your audience and drive sales.
Genie Crawl carried out a detailed SEO audit for my tutoring website and explained everything in a clear and understandable way. I hired them straight away and since then I have seen a noticeable improvement in the traffic and leads coming to my website.
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GenieCrawl was recommended to me for their SEO optimisation services and they have been great to work with. Our traffic jumped straight away and our business has gone from strength to strength thanks to their support.
I was really struggling to get my SEO ratings higher for my business, and my website noticed on google. Thanks to GenieCrawl and their excellent service and SEO knowledge, I was able to increase my rankings sufficiently and am now reaping the benefits of their optimizations. I would highly recommend their service if you are struggling with SEO rankings as I was.
As a new business start up we needed help driving traffic to our website. In all fairness this was an area we were all pretty clueless on. Genie Crawl have been invaluable to us and undoubtedly have been a driving force to increasing sales. They are always there with helpful advice when we need them. Thanks!
I was a little skeptical about hiring a company to help with the SEO for my website, but I am over the moon with my decision to work with Genie Crawl. They have really increased the traffic to my website and I would highly recommend them to everyone!
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