What Are the Best Practices for Social Media Management?

It is imperative that you have the necessary tools to shorten response times, creating quality response. Some useful tips include:

• Use tools to provide twenty four hour chat coverage, freeing up your team
• Audit your response time averages, identifying your performance for response rates and percentages
• Ensure you respond with positive comments, building loyalty

Embrace Automation

In today's world, consumers expect personalised and timely responses, which can be taxing for your busy team. Fifty four percent of marketers intend using self-service tools and resources in the near future. . 

Examine Social Customer Service Approach

Prioritise your social media customer care to get more people to turn to their social media for customer support. Seventy six percent of consumers value how quickly you respond to their needs. 

Redefine How Social Media Plays a Role in Your Business

Social media insights have powerful impacts. Seventy six percent of marketers state that their teams insights inform all of their departments. It is essential your team changes to stay updated with demand. 

Be Strategic When Sharing Social Data

Social media traffic to your website is a top metric that is used in sixty percent of marketing strategies. You need to tie your social media data to your business goals. In 2024, more marketers are connecting social media to business goals, in terms of potential revenue, tracking conversions, and tracking sales. 

Using Artificial Intelligence (AI)

Digital marketers are already using AI to automate certain tasks, freeing up their time to be creative, while boosting efficiency. The question asked these days by digital marketers, is not whether AI will take their jobs one day, but rather “how will it impact customer trust.”

Experimenting with AI for customer care responses and creation can be valuable. It is important when using these tools that you ensure you maintain your brand voice, humanise any copy, and personalise customer messages. AI is best used for repetitive tasks that are completed regularly, including data analysis. 

What Best Practices Should I Use in My Social Media Management Strategy?

With the rise of AI and false brand promises over the years, audiences are very wary of messaging. Authentic, non promotional content is what consumers report not seeing enough of when they receive information from brands. It is essential you create original, high quality, unique, and informative content. This is the main best practice of social media management:

• Add trusted faces and customers in your feed – build social proof and trust 
• Be selective when taking a stand – the most memorable brands are those that speak out about news or causes that align with their values
• Use video – sixty six percent of consumers find short form videos the most engaging content on social media
• Rely on Trends – this is a great opportunity to build brand awareness. Thirty eight percent of consumers feel that memorable brands on social media use original content rather than trending topics
• Show your product or service in action – Fifty one percent of consumers want to see brands highlighting their services and products on social media.

Conclusion

Social media management best practices is about creating useful, relevant, high quality, unique, and engaging content that you share with your audience across your social media pages. Add personalised touches, such as using customers or other people that your audience recognises in your posts.