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What are the Key Components of a Successful SEO Strategy?
Search Engine Optimisation (SEO) is a process where you improve your website visibility in organic search results. SEO comprises of a number of tactics and techniques to help your brand improve visibility and reach your target audience.
It is divided into two sections; on-page SEO and off-page SEO. On-page SEO is any techniques and tactics used on your website to improve your ranking in search engine results pages (SERPs). Off-page SEO, on the other hand is tactics and techniques used outside your website to boost your brand visibility on the internet.
In order to improve your brand visibility, drive quality traffic to your website, and increase your chances of improving your online revenue, you need a strong SEO strategy to be in place. There are a few elements you need to take into consideration when it comes to creating and implementing a SEO strategy.
First you need to focus on your on-page SEO strategy. This part of your effective strategy should include:
The content you publish on your website is essential when it comes to your SEO strategy. It is important to identify what information will be valuable to any website visitors. You want any content you publish on your website to be a minimum of three hundred words. For best results, focus on five hundred to six hundred words. The longer the content is, the better. Content must be informative, unique, high quality, interesting, and add value for the visitor.
Keywords are the words or phrases your audience uses when searching for products or services on the internet. It is essential that keyword research and analysis is part of your SEO strategy. In order to be found in SERPs, you need to integrate keywords into your website pages, focusing on your meta tags, descriptions, and more. When it comes to adding keywords into your content, they must not be overstuffed. Rather naturally implement the keywords to your content. Ideally use your chosen keyword or phrase at the beginning of your text. Keywords are important to ensure that search engines can find your website pages, crawl and index them accordingly.
The meta title is the title that you see when you search on the internet. It should be a maximum of fifty five characters to be displayed correctly. A good meta title includes three main keywords that motivates users to visit your website.
Meta descriptions is the text displayed under the meta title in SERPs. This should be no more than one hundred and fifty characters, containing your three main keywords. This outlines your business and attracts users to your website.
Once you have optimised the content on your website, done thorough keyword research, and optimised your meta title and description, you can start focusing on your off-page SEO. Your off-page SEO strategy should include:
Everyone knows that word of mouth is an excellent way to advertise any business, referrals are worth their weight in gold. Backlinks are the same. This is the most challenging part of any successful SEO strategy. It is about getting other websites or sources to publish content about your website, driving visitors back to your website.
The best way to naturally encourage backlinks is to publish high quality and unique content that is newsworthy, encouraging other website owners to review or talk about it. This can be added within their content or as a reference at the end of their content.
Social media has grown exponentially over the past few years with almost every person having at least one social media account. It is also a great opportunity for businesses to engage with their customers, providing updates on new products, services, or valuable information about your business. Social media is useful in reaching your target audience, driving them to your website, while encouraging them to share your posts on their pages, helping you reach a wider audience.
When it comes to a successful SEO strategy, one of the components to include is online directors. Online directories help you improve visibility on SERPs, while gathering reviews from customers. Having a good online presence and good online reputation will drive a high volume of quality visitors to your website.
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Genie Crawl has helped massively with my rankings as a business owner using SEO. My business is doing very well now, all thanks to them!
Genie Crawl is a very efficient company to work with; they were clear on what they felt they could offer and assisted me in improving my SEO rankings.
GenieCrawl was recommended to me for their SEO optimisation services and they have been great to work with. Our traffic jumped straight away and our business has gone from strength to strength thanks to their support.
I was really struggling to get my SEO ratings higher for my business, and my website noticed on google. Thanks to GenieCrawl and their excellent service and SEO knowledge, I was able to increase my rankings sufficiently and am now reaping the benefits of their optimizations. I would highly recommend their service if you are struggling with SEO rankings as I was.
As a new business start up we needed help driving traffic to our website. In all fairness this was an area we were all pretty clueless on. Genie Crawl have been invaluable to us and undoubtedly have been a driving force to increasing sales. They are always there with helpful advice when we need them. Thanks!
I was a little skeptical about hiring a company to help with the SEO for my website, but I am over the moon with my decision to work with Genie Crawl. They have really increased the traffic to my website and I would highly recommend them to everyone!
Fantastic company. They've been essential in getting us the business that we need. Would completely recommend. We've really found that our rankings have gone through the roof. SEO experts for sure! A+
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