What are the key elements of a successful landing page?

Clear Headlines

Your landing page headline is the first thing your website visitor will see. This plays a major role in whether they engage with your content, or they abandon your website. A successful headline conveys a solution to your visitors needs. It is very important to note that eighty percent of visitors will not make it past the headline, so you need to ensure your headline grabs their attention and keeps them on your site.

Persuasive Subheadings

Subheadings on your landing pages are exceptionally important, as they guide your visitors, reinforcing their journey towards converting. When you visit a website for the first time and see a lot of text, you are likely to visit another website aren't you? You need to make your landing page engaging and easy to digest, maintaining your visitors attention. 

Your subheadings should always resonate with your audiences interests and needs, enhancing readability and effectiveness. This can result in higher engagements and conversions. 

Keep Visitors Attention with Engaging Visuals

Visuals play a vital role in boosting your landing page engagement, while helping you convey your message with ease. High quality videos and images can increase user interest and create an emotional connection. Close to forty percent of digital marketers believe videos on landing pages impacts conversions. 

Did you know that content that includes relevant and high quality images can enjoy ninety four percent more views than content without images? This just shows you how important visuals are to keep your visitors attention for longer. 

Concise and Valuable Copy

Your landing page copy should be powerful, valuable, and concise. You want to serve a purpose, whether you want to persuade, inform, or create an emotion. If you address buyers fears on your landing page, you can increase your conversion rate by eight percent. Using persuasive copy that resonates with your audience is a step closer to landing page success. Well-crafted copy will guide your visitor to take action.

Strong Call To Actions

With well defined call to actions (CTAs) can guide visitors to taking the action you want them to take, whether it's making a purchase, signing up for your newsletter, or completing an online contact form. CTAs should always stand out and be placed strategically, catching your visitors attention at the right moment. 

Speed Up Your Landing Page Loading Times

The page loading speed has become critical in today's fast paced digital world. It helps to keep your visitors engaged, reducing the risk of increasing bounce rates. A few seconds delay can have a major impact on user experience, and in turn, conversions. Slow loading pages reduce your chances of conversion, not to mention you increase your chances of a higher bounce rate, while knowing your potential customer just went to one of your competitors.

You can speed up your landing pages loading times by making use of browser caching, optimising your images, and minimising any technical issues. A fast loading page not only improves user experience, it supports your SEO strategy.

Conclusion

If you want to improve the success of your landing pages, you can follow our tips listed above, or you are welcome to give the Genie Crawl team a call. We are a boutique digital marketing agency, providing you with the knowledge and expertise needed to achieve the best end results. Call us today to find out more.