What Are the Key Elements of User Experience (UX) Design?

Learned Behaviours

Another of the key elements of user experience (UX) design is taking your visitors into consideration, ensuring that they will be able to use your site. The design must ensure that any user can accomplish basic tasks when they visit your site for the first time. This means taking advantage of learned behaviours and establishing ideas, such as putting menus at the top right, logos on the top left, etc. You may want to include a demo model if your system is complex.

Make it Memorable

An essential element of user experience design is to make it memorable. When a visitor hasn't been on your site for some time, they should be able to easily find their way around on their next visit, without having to relearn how to use it each time.

Effective

It is important to ensure that your design gets the job done. While it may appear obvious, the website needs to be tested on a regular basis, based on your goals, ensuring it remains effective. This can be done through web analysis tools or getting feedback from users.

Efficiency

Efficiency is important in today's fast paced world. People expect to find what they need in a short amount of time with minimal effort. Use A/B testing, comparing two versions of your website with one varying element. This can help you identify changes to make to improve the efficiency for your users.

Desirable Design

Desirability has to do with your marketing pitch, this can be your image, brand, or your reputation. It is the emotion response you provoke in your users. An important element of user experience design is to ensure you provide what people want.

Enjoyable Experience

Is your website enjoyable? Is it fun to use? Successful products have a fun element to them, exciting the user, making them want to share it with their friends and family. This can be how smooth and easy the process is when using your product, to how easy your website is to use. 

Easily Accessible

Accessibility is also very important when it comes to UX design. To make your website accessible, meaning it is easy for everyone to use. Bear in mind that twenty two percent of the UK population are disabled, that means one in five people have a disability. Making your site easily accessible for everyone, ensures your audience can learn about your brand and make a purchase. 

Provide good colour contrasts for those that struggle to read on a computer screen. Consider your audience and what you can do to make your site more accessible to them. This could include voice prompts, brighter colour contrasts, or images rather than text.