What are the most effective SEO tools for small businesses?

Google Search Console enables you to:

• View website health and identify issues that may affect your SERP visibility
• Add new content for crawling, while monitoring how your content is indexed by Google
• Determine how often your site appears on Google and what search queries it shows up for, along with how often visitors type those queries
• View and analyse keywords for your specific pages, along with metrics
• View your internal and external links
• Measure website traffic, impressions, click through rates (CTRs) and more

With Google Search Console you can quickly identify and fix potential issues, while making data driven decisions to boost your visibility in search results.

Google Trends

Google Trends is also a free Google tool to help you improve your website visibility. You can see how often people search Google for subjects, phrases, and keywords. It enables you to customise geographical locations, categories, and time frames to understand certain trends. The tool provides data you requires in a graph format, making it easy to understand.

Google Trends enables you to:

• Identify current trends on the internet that reflects real time data across different regions
• Show search interest over a certain time period, helping you understand changing topics and trends
• Geographical searches
• Query comparisons

Google Trends is a valuable and free tool to understand how trends are capturing your audience throughout the world. It also helps you with your market research, competitor analysis, and content creation. 

SEMrush

SEMrush is a valuable digital marketing tool that helps you improve online visibility. It enables you to perform keyword analysis, search engine rankings, competitor strategies, and potential backlinking opportunities, and so much more. It is a comprehensive SEO suite, that enables you to:

• Develop content marketing strategies
• Manage social media platforms
• Oversee pay per click (PPC) campaigns

Even with its extensive range of features, it is super simple to use, making it ideal for smaller businesses that want to improve their SEO efforts.

Yoast SEO

Yoast SEO is a plugin designed for WordPress site owners, helping to optimise your content. If you have a WordPress site or blog, then Yoast SEO can help you with optimise suggestions, strategies, and more to improve your ranking on SERPs.

When using this easy to understand SEO tool, you are able to:

• Receive real time data on keywords, meta descriptions, and other SEO elements
• Receive suggestions on how to make your content accessible, engaging, and user friendly
• Manage keywords and duplicate content
• Generate XML sitemaps to make it easier for search engines to crawl and index your site
• Identify words and phrases that are used frequently in your content to determine if they match your keywords
• Preview social shares

This SEO tool is available as a free and premium version. You can also now improve your SEO for your Shopify store with Yoast SEO, thanks to the new app they recently released.

Conclusion

Using the right SEO tactics is imperative when you want to grow your small business. With the right SEO tools at your disposal, you can reach your target audience with ease, driving them to your website. The Genie Crawl team understand that SEO is time consuming and complex, which is why our team is on hand to assist you with your small business SEO today. Give us a call now to find out more.