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What are the most important on-page SEO factors?
Google tends to look at various elements of your web page to determine how you should rank. Getting this right can result in a higher ranking in search engine results pages (SERPs), boosting your brand visibility, resulting in more organic traffic to your website. Search engine optimisation (SEO) comprises of three important parts; on-page SEO, off-page SEO, and technical SEO. Today, we are going to take a look at the important on-page SEO factors.
One of the most important on-page SEO factors is to ensure the content you publish is relevant. This has become even more important than in the past. Your content needs to provide your website visitors with value, presenting them with the information or the answers they are searching for.
It is imperative that your content remains fresh, reducing the risk of it going out of date. Visitors expect any content you publish to be accurate and valuable, providing them with a good user experience (UX). This means updating any outdated information, giving your website visitors the answers that they need.
Title tags are the HTML element of your web page, responsible for providing the title of the page. You need a good title tag to enable your visitors, along with search engines, what your content is about. The title tag of a website is seen in search results, right above the description. It is the first thing you will see as you go down the list on the search engine results page.
URL is the address of your website. When you click on a search result, it takes you to the specific web page that you clicked on. At the top of your web browser will be a name in the address bar, this is the URL. Optimising your URL is important, making it easier for search engines to read them and understand the content of your web page.
A meta description describes the content of your web page. It is shown by search engines in results, just below the title tag. Optimising your meta description, can help you improve your ranking, while providing visitors with useful information regarding your web page.
These are hyper links that are used to direct one of your web pages to another of your pages that are relevant to each other. This helps search engines crawl and index your website, while providing your website visitors with easy navigation, boosting user experience (UX).
Schema markup is an important part of on-page SEO. It helps search engines understand the content of your web page with more detail. Google uses schema to identify rich results. Using schema markup can help your web page appear in rich snippets on SERPs.
There are more than two hundred factors Google takes into account before it ranks your web pages. On-page SEO is only a small piece of the puzzle, but when done properly, it can help you improve your ranking, boosting visibility, and driving quality traffic to your site. SEO remains essential for any business today that wants to improve success and growth. Do you want to know more about on-page SEO? Contact the Genie Crawl team now to find out more.
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