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What Businesses Need Local SEO the Most?
Every business needs an effective search engine optimisation (SEO) campaign that includes local SEO. Some businesses, especially those restricted by geographical location, benefit the most. Global SEO has become competitive and expensive with businesses competing for highly competitive short tail keywords.
More businesses are seeing the benefits of local SEO, which is not only cheaper, but an effective way to reach local potential customers.
As mentioned above, businesses that are restricted by geographical location will benefit from local SEO the most. This includes:
A home owner wakes up in the morning to find that their toilet is leaking or their boiler isn't working, the first thing they do is go online and do a search for local contractors. The Yellow Pages being delivered to the door is a thing of the past, as you can now find all the information that you need online. The last thing a home owner needs when worried and doing a quickly search for help, is to be given results from around the world. This is where local SEO comes into play. Businesses such as plumbers, electricians, and HVAC contractors benefit greatly, as they can only work in areas that are easily accessible.
Businesses that provide medical services benefit from local SEO. These businesses need to attract local patients, helping them enjoy an increase in patient to their doctors office or dental practice. This includes urgent care clinics, doctors offices, and dental practices. By publishing high quality content using local long tailed keywords, these medical professionals can drive new patients to their website or into their offices.
When a person searches for legal services, they expect to find a legal expert in their location. It is important for law firms to appear in local searches where local users are searching for legal services or lawyers. As a law firm you can create a Google My Business page, optimising your web content to include local keywords, helping you boost your visibility in local results.
Restaurants benefit from local SEO, as they provide a service to clients in a set geographical area. The majority of users searching for restaurants use mobile devices, using the “near me” search. In order to attract new customers, restaurants should embrace local SEO, helping to increase ranking in local results.
Pet services, including veterinarians, is highly specialised and clients will look in specific locations. The most common pet service keywords used in local searches include pet supplies, dog training, dog walking, veterinarians, pet sitting, and pet grooming. By publishing high quality, interesting, and relevant content using local keywords, along with creating a Google My Business profile are just some of the ways these businesses can ensure they reach their target audience to achieve long term success.
Property companies, including real estate agencies, benefit from local SEO. Property companies need to invest in a local SEO strategy that will push them to the top of local rankings, helping them reach clients looking to buy or sell property in their specific geographical area.
High quality local content can include valuable information such as community events, area history, landmarks, and local schools, among others. Using local keywords and providing content that offers value to readers is the most effective way to achieve local SEO success for property companies.
Local SEO is not as competitive as regular SEO. It does require ongoing monitoring, an effective strategy, and knowledge regarding keyword research, competitor research, link building and more. Most local businesses will use a local SEO expert to assist them in putting their campaign in place to help them reach their local audience, driving them to their website or brick and mortar office.
Genie Crawl carried out a detailed SEO audit for my tutoring website and explained everything in a clear and understandable way. I hired them straight away and since then I have seen a noticeable improvement in the traffic and leads coming to my website.
Awesome service, Tony and the team have been great with completing our website and meeting all the deadlines we set. They have lots of bright ideas and created so much value to our business. Our search engine rankings are now on the first page of the Google! We wouldn't have managed this without you guys!
Excellent service and great results with our Google Ads account. They are always there at the end of the phone when we need them and they are a friendly bunch of people to deal with. We are very happy with the results.
Genie Crawl has helped massively with my rankings as a business owner using SEO. My business is doing very well now, all thanks to them!
Genie Crawl is a very efficient company to work with; they were clear on what they felt they could offer and assisted me in improving my SEO rankings.
GenieCrawl was recommended to me for their SEO optimisation services and they have been great to work with. Our traffic jumped straight away and our business has gone from strength to strength thanks to their support.
I was really struggling to get my SEO ratings higher for my business, and my website noticed on google. Thanks to GenieCrawl and their excellent service and SEO knowledge, I was able to increase my rankings sufficiently and am now reaping the benefits of their optimizations. I would highly recommend their service if you are struggling with SEO rankings as I was.
As a new business start up we needed help driving traffic to our website. In all fairness this was an area we were all pretty clueless on. Genie Crawl have been invaluable to us and undoubtedly have been a driving force to increasing sales. They are always there with helpful advice when we need them. Thanks!
I was a little skeptical about hiring a company to help with the SEO for my website, but I am over the moon with my decision to work with Genie Crawl. They have really increased the traffic to my website and I would highly recommend them to everyone!
Fantastic company. They've been essential in getting us the business that we need. Would completely recommend. We've really found that our rankings have gone through the roof. SEO experts for sure! A+
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