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What Digital Marketing Includes
Digital marketing is an umbrella term that can be broken into categories. It includes a number of strategies to help businesses reach their audience and drive traffic to their website.
Digital marketing encompasses a variety of tactics and technologies to reach your target audience online. It helps you establish a brand identity. These include everything from social media marketing and search engine optimisation, to content marketing and email marketing.
Content marketing uses information sharing to increase brand awareness. The goal is to have readers take action and become a customer. Content refers to website pages, white papers, blog posts, e-books, videos, podcasts, and more.
The most important thing when it comes to content marketing is to add value for the reader. It is about building a trusting relationship with customers that can lead to an increase in sales.
While mobile applications, social media and other channels are used daily by audiences around the world, email remains an effective marketing technique. It can be part of your content marketing strategy, helping you provide value to your customers, helping boost conversions.
Email marketing enables personalisation, something that has become important to customers in 2024.
Digital marketing is trackable and measurable. This is highly advantageous, as you know how many times a potential customer clicks on a link, how much time they spend on your website or how many of your emails they open. This gives you the information you need to make data driven decisions regarding your digital marketing campaign, based on what is working and what is not.
Mobile marketing is a highly effective digital marketing technique that targets your audience on their smart phone or tablet. It helps you reach your audience through text messages, social media, websites, email and mobile apps. You can tailor the content you provide based on location, or time.
Pay Per Click (PPC) advertising is a form of digital marketing where you pay every time a potential customer clicks on your advert, directing them to your landing page. The great thing about PPC is that it provides immediate results, helping you reach an audience that is actively searching for products or services you provide.
Pay per click can be adverts you see at the top of search results pages, they can also be found in YouTube adverts, on Facebook and Instagram, along with others.
SEO focuses on helping your business improve ranking on search engine results pages (SERPs), such as Google. When you appear on the first page of results, you experience an increase in website traffic.
SEO is done using keywords and phrases your audience uses when searching for the products and services you provide.
Social media marketing helps you reach your audience using social media platforms. Almost everyone has a social media count these days. Social media marketing is more than creating posts, it helps you engage with your audience in real time, answering questions and providing information.
Digital marketing includes a wide number of different strategies to help you reach your audience and drive traffic to your website. Each strategy is carried out to ensure your visibility is improved, your website traffic is increased, and your conversion rates are boosted.
Digital marketing is highly effective and essential for any business these days, no matter the size or industry. It helps you target your audience, ensuring you reach the right customers, while ensuring that your products and services are put front and centre.
Genie Crawl carried out a detailed SEO audit for my tutoring website and explained everything in a clear and understandable way. I hired them straight away and since then I have seen a noticeable improvement in the traffic and leads coming to my website.
Awesome service, Tony and the team have been great with completing our website and meeting all the deadlines we set. They have lots of bright ideas and created so much value to our business. Our search engine rankings are now on the first page of the Google! We wouldn't have managed this without you guys!
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Genie Crawl is a very efficient company to work with; they were clear on what they felt they could offer and assisted me in improving my SEO rankings.
GenieCrawl was recommended to me for their SEO optimisation services and they have been great to work with. Our traffic jumped straight away and our business has gone from strength to strength thanks to their support.
I was really struggling to get my SEO ratings higher for my business, and my website noticed on google. Thanks to GenieCrawl and their excellent service and SEO knowledge, I was able to increase my rankings sufficiently and am now reaping the benefits of their optimizations. I would highly recommend their service if you are struggling with SEO rankings as I was.
As a new business start up we needed help driving traffic to our website. In all fairness this was an area we were all pretty clueless on. Genie Crawl have been invaluable to us and undoubtedly have been a driving force to increasing sales. They are always there with helpful advice when we need them. Thanks!
I was a little skeptical about hiring a company to help with the SEO for my website, but I am over the moon with my decision to work with Genie Crawl. They have really increased the traffic to my website and I would highly recommend them to everyone!
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