What Digital Marketing is All About – A Complete Guide

Reach a Wider Audience

Digital marketing offers the opportunity to reach a wider audience with less effort than traditional marketing. An online advert can reach anyone throughout the world. You connect with consumers in different countries and time zones with ease. This enables you to expand your reach and grow your brand.

Cost Effective

Many businesses have avoided traditional marketing, such as television or radio adverts, due to the high cost. Digital marketing, on the other hand, is an affordable marketing opportunity, making it possible for small businesses to take advantage of it. 

Your digital channels will remain on the internet, visible to your audience, as long as you maintain them. People will continue to find your content long after you have published it. 

Measurable Results

There are a host of analytical opportunities when it comes to digital marketing, helping you measure your results. You can track leads, website visits, conversions, and more. This is something that traditional marketing cannot provide. You can chat to your customers one on one, engaging with them directly through social media or a blog. This provides you with valuable information to help you make data driven decisions regarding your digital marketing strategy.

Personalisation

Digital marketing relies on customer data. With the amount of data collected, business learn about their ideal customers, making it easier to personalise your campaigns. 

Customer data you can collect and use, includes:

• Demographics
• Monitor social media engagement, enabling you to identify content and post formats that your audience prefers
• Email campaigns enable you to address your customers by name
• Engage with customers throughout their buying journey

Higher Conversions

Digital marketing makes it possible to boost your conversions, turning website visitors into customers. Shoppers can move from your social media platform to your website or ecommerce store and make a purchase with ease, all without leaving their homes. Digital marketing enables automation, so you can follow up with customers that don't make an immediate purchase.

Types of Digital Marketing

Digital marketing is versatile and flexible. It uses a number of different channels, enabling you to stay connected with your audience. The key types of digital marketing includes:

• Content marketing helps establish you as a leader in your industry
• Search engine optimisation (SEO) helps you improve your ranking in search results, boosting your brand visibility
• Pay Per Click (PPC) marketing helps you get your brand in front of consumers that are actively searching for products or services you provide
• Social media marketing enables you to promote your brand on social media platforms
• Affiliate marketing is a cost effective way to get others to promote your brand through banner adverts on their website or blog, for example.

Conclusion

Digital marketing is about helping your business reach your target audience and drive them to your website, boosting conversions. Using a number of different platforms and strategies, digital marketing is a cost effective solution to grow your brand and improve revenue.