What Do Digital Marketing Managers Do?

What Campaigns Do Digital Marketing Managers Oversee?

Digital marketing managers can handle a variety of campaigns within their department, these include:

• Search engine optimisation (SEO) – this includes optimising websites to increase ranking on search engine results pages, encouraging site traffic.
• Social media marketing – focusing on customer engagement and advertising products, services, and brands on various social media platforms using stories, images, videos, and adverts
• Content marketing – overseeing articles, blogs, website videos, podcasts, and more that are used to boost brand awareness
• Pay per click advertising – they focus on setting up your PPC campaign to encourage organic traffic to your website.

Digital Marketing Manager Requirements

There are some requirements that may be required in order to secure the position as digital marketing manager.

Education

Entry level digital marketing managers often hold a degree in marketing, advertising, or similar. Some employers prefer those with a masters degree in these subjects. Most digital marketing managers have completed a variety of courses, covering:

• Coding languages
• Search engine optimisation
• E-commerce
• Web analytic tools
• Email marketing
• Content writing and marketing 

What Training Do Digital Marketing Managers Have?

Digital marketing managers often work their way up, starting in an entry-level market-related position, such as a marketing intern or assistant. In some cases, digital marketing managers have secured an internship, where they receive valuable training while studying for their degree. This includes shadowing digital marketers and performing digital marketing duties under strict supervision.

What Skills Do Marketing Managers Have?

Digital marketing managers need a host of soft, hard, and technical skills to succeed in their position. These skills include:

Strategic Thinking

Digital marketing managers need to be strategic thinkers, understanding how people think and why they make purchases. Digital marketing managers use their strategic thinking skills to target their advertising to improve returns.

Time Management

Digital marketing managers need to use their time very wisely, with excellent delegation. It is a good skill when it comes to meeting deadlines, delegating time-sensitive tasks, and creating schedules.

Communication

In their role as digital marketing managers they need to have clear communication as they communicate with upper management to junior digital marketers. They also communicate with customers, explaining their monthly reports to them or recommending additional digital marketing services.

Technical Skills

Digital marketing managers are comfortable with a number of different technologies that they use to complete their tasks on a daily basis. This can include budgeting, return on investment analysis, data processing, web analytics, email rate analysis, and bounce rate analysis, to name a few. 

Conclusion

Digital marketing managers have worked their way up to the position they hold today. They have worked hard, gained essential knowledge, experience, and skills, to help their clients reach their audience and improve conversions.