We are rated as the Best SEO and Google Ads Agency of 2024. Check out our Google and Clutch reviews below.
No fixed contract, just MONTH BY MONTH
Affordable and FAIR prices
Fast responses WITHIN hours
We love getting RESULTS
What Does a Good SEO Proposal Look Like in the UK?
A good SEO proposal should always demonstrate that the agency has done real diagnostics, focusing on your specific situation, before they make any proposals. The proposal should showcase that they understand your business, your current performance, along with competitive landscape.
SEO proposals in the UK have essential components that make it good, such as a current state analysis of your website's organic performance, along with its technical health. It should include a competitive landscape review, showing how your website compares to your main online competitors, along with a comprehensive keyword assessment, identifying the best terms to achieve results. It should include clear pricing for the scope of work, results to expect, along with defined reporting and communication processes.
The essential components of a quality SEO proposal UK are: a current state analysis of the website's organic performance and technical health, a competitive landscape review showing how the site compares to its main competitors, a keyword opportunity assessment identifying the terms with the best combination of commercial relevance and achievable ranking position, a proposed programme of work with clear priorities and rationale, a time line showing when different results should be expected, clear pricing for the scope of work, and defined reporting and communication processes.
A good SEO proposal in the UK should include a SEO strategies section, that explains the approach for organic search performance, technical SEO, on-page content and relevance, along with off-page authority. It should include these elements as technical issues can suppress your on-page and off-page SEO, for example. The proposal should explain how these will be addressed.
When it comes to technical SEO, the proposal should include how your website's health will be improved and maintained. The on-page strategy should clearly explain the content and page structure approach, along with the pages to be created, optimised, and how keyword targeting hierarchy will be structured. The off-page strategy should provide you with information on the agencies link acquisition approach, the types of links pursued, and the methods used.
Good SEO proposals in the UK also include a content strategy, designed around a clear topical authority model, identifying topic areas relevant to your business. It should cover how they will build a hub of content, establishing your authority in your niche.
Every SEO proposal in the UK should be designed around a comprehensive audit of your current website performance. At proposal stage, the audit does not need to be full-length, but it should identify your organic performance data, identify any technical issues, assess keyword opportunities, and identify your competitive positioning. Any proposals that do not include the foundation audit work, means the agency is guessing or using a standard proposal template, offering a one size fits all approach.
At this stage, audits typically cover organic traffic performance from Google Search Console, technical health from a crawler, and keyword positioning for current rankings. It includes a backlink profile summary and competitive comparison. This is what ensures the proposal has clear priorities, with each element clearly explained along with recommendations.
Always be wary of an agency that sends you a proposal without asking for access to your Google Analytics data or Google Search Console. This means that they have not done the necessary work your proposal needs. The audit helps understand where your current opportunities are, along with any issues that need to be addressed.
A SEO proposal in the UK should be specific to your business, providing clear recommendations for each element with a realistic assessment of the time line for results, combined with transparent pricing, without the risk of hidden costs. If you are in the process of evaluating SEO proposals in the UK and are looking for a digital marketing partner that provides a tailored approach, the Genie Crawl team are standing by to assist. Contact us today for a free evaluation and proposal without delay.
Genie Crawl carried out a detailed SEO audit for my tutoring website and explained everything in a clear and understandable way. I hired them straight away and since then I have seen a noticeable improvement in the traffic and leads coming to my website.
Awesome service, Tony and the team have been great with completing our website and meeting all the deadlines we set. They have lots of bright ideas and created so much value to our business. Our search engine rankings are now on the first page of the Google! We wouldn't have managed this without you guys!
Excellent service and great results with our Google Ads account. They are always there at the end of the phone when we need them and they are a friendly bunch of people to deal with. We are very happy with the results.
Genie Crawl has helped massively with my rankings as a business owner using SEO. My business is doing very well now, all thanks to them!
Genie Crawl is a very efficient company to work with; they were clear on what they felt they could offer and assisted me in improving my SEO rankings.
GenieCrawl was recommended to me for their SEO optimisation services and they have been great to work with. Our traffic jumped straight away and our business has gone from strength to strength thanks to their support.
I was really struggling to get my SEO ratings higher for my business, and my website noticed on google. Thanks to GenieCrawl and their excellent service and SEO knowledge, I was able to increase my rankings sufficiently and am now reaping the benefits of their optimizations. I would highly recommend their service if you are struggling with SEO rankings as I was.
As a new business start up we needed help driving traffic to our website. In all fairness this was an area we were all pretty clueless on. Genie Crawl have been invaluable to us and undoubtedly have been a driving force to increasing sales. They are always there with helpful advice when we need them. Thanks!
I was a little skeptical about hiring a company to help with the SEO for my website, but I am over the moon with my decision to work with Genie Crawl. They have really increased the traffic to my website and I would highly recommend them to everyone!
Fantastic company. They've been essential in getting us the business that we need. Would completely recommend. We've really found that our rankings have gone through the roof. SEO experts for sure! A+
Complete the form and a member of our team will be in touch shortly to discuss your enquiry.
© 2025 Genie Crawl. All Rights Reserved.
