We are rated as the Best SEO and Google Ads Agency of 2024. Check out our Google and Clutch reviews below.
No fixed contract, just MONTH BY MONTH
Affordable and FAIR prices
Fast responses WITHIN hours
We love getting RESULTS
What Information UK SEO Agencies Need Before Quoting
When it comes to choosing the right SEO partner in the UK, it's not about finding someone who can rank you on page one. 2026 has seen a significant change in the search landscape with Generative Engine Optimisation (GEO) and AI-driven results. Reputable UK SEO agencies won't simply provide a price list, they need to perform a deep audit to understand your business and current performance before sending a proposal and quote.
It's important to ensure you provide the agency providing the quote with as much information as possible. At Genie Crawl, we recommend the following:
A SEO agency cannot price your project if they don't know what you see as winning. In today's UK market, competitive sectors such as finance, law, and ecommerce are fierce, which is why being vague with your agency can work out expensive.
Rather than simply telling the agency you want more website traffic, consider your goals and what you need, such as you want to increase qualified leads by 20% in the next 10 months, for example. Be ready to tell the agency if you want to improve brand awareness, website traffic, or high-intent conversions.
SEO has evolved and now relies on Core Web Vitals. This means the agency needs to know what they will be working with technically. Some systems are harder to optimise than other, which can increase the technical SEO section of your quote. You will need to provide the agency with “read only” access to your Google Search Console and Google Analytics, enabling them to quickly identify any existing penalties, crawling errors, or traffic drops.
SEO agencies in the UK needs to know who you think your biggest competitors are, compared to who your search competitors really area. Direct competitors are those you are losing business to in the real world, while your search competitors are those who are taking up the top spots in search results, including AI Overviews and Featured Snippets.
This is a big part of SEO and you should know who your audience are, whether you are a local business in London who wants to improve your visibility in “near me” searches or a national UK brand. Your SEO strategy will target your audience effectively, focusing on their location, preferences, interest, and intent.
Be prepared to tell the agency who writes your content. Do you have an in-house team of experts or do you need the agency to provide content creation focusing on E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness)? At the same time, the agency needs to know if you have an in-house team of technical wizards who can handle any technical SEO fixes, or does the agency need to cover this.
Honest is essential at this point. If you hired a cheap agency that build thousands of spammy backlinks, you need to ensure your new agency knows. They will need to perform comprehensive audits, identifying what damage has been done and how to protect your domain's long term health.
While you may feel it's too early to tell the SEO agency what your budget is, when you haven't even received a quote yet, providing this information ensures the agency can select a strategy that works best for you within your budget. Knowing your budget helps the agency prioritise tasks, delivering long term and measurable results.
Here is a quick checklist for you to identify what you need to have ready when meeting with a SEO agency in the UK for the first time to secure a quote:
When you provide transparent data upfront, you ensure the quote you receive from a UK SEO agency is not guess work, but a strategic roadmap that is tailored to your business goals, audience, and industry. Are you looking for a SEO quote in the UK? Contact Genie Crawl today for a free evaluation and quote.
Genie Crawl carried out a detailed SEO audit for my tutoring website and explained everything in a clear and understandable way. I hired them straight away and since then I have seen a noticeable improvement in the traffic and leads coming to my website.
Awesome service, Tony and the team have been great with completing our website and meeting all the deadlines we set. They have lots of bright ideas and created so much value to our business. Our search engine rankings are now on the first page of the Google! We wouldn't have managed this without you guys!
Excellent service and great results with our Google Ads account. They are always there at the end of the phone when we need them and they are a friendly bunch of people to deal with. We are very happy with the results.
Genie Crawl has helped massively with my rankings as a business owner using SEO. My business is doing very well now, all thanks to them!
Genie Crawl is a very efficient company to work with; they were clear on what they felt they could offer and assisted me in improving my SEO rankings.
GenieCrawl was recommended to me for their SEO optimisation services and they have been great to work with. Our traffic jumped straight away and our business has gone from strength to strength thanks to their support.
I was really struggling to get my SEO ratings higher for my business, and my website noticed on google. Thanks to GenieCrawl and their excellent service and SEO knowledge, I was able to increase my rankings sufficiently and am now reaping the benefits of their optimizations. I would highly recommend their service if you are struggling with SEO rankings as I was.
As a new business start up we needed help driving traffic to our website. In all fairness this was an area we were all pretty clueless on. Genie Crawl have been invaluable to us and undoubtedly have been a driving force to increasing sales. They are always there with helpful advice when we need them. Thanks!
I was a little skeptical about hiring a company to help with the SEO for my website, but I am over the moon with my decision to work with Genie Crawl. They have really increased the traffic to my website and I would highly recommend them to everyone!
Fantastic company. They've been essential in getting us the business that we need. Would completely recommend. We've really found that our rankings have gone through the roof. SEO experts for sure! A+
Complete the form and a member of our team will be in touch shortly to discuss your enquiry.
© 2025 Genie Crawl. All Rights Reserved.
