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What is a Link Building Strategy? Effective Steps You Can Implement Now
A link building strategy is made up of a number of tactics to secure links from reputable websites, directing back to your website. There are some effective steps you can implement right now to start enjoying the benefits that link building provides to your SEO and Digital Marketing strategy.
One of the many elements of an effective link building strategy is targeted outreach. This is when you contact relevant websites asking them to link to your website. Doing this isn't enough on it's own, you need to provide high quality, informative, and relevant content that the other sites will want to link back to.
It is important to determine what makes your content unique and put together a good pitch, giving other website owners good reason to link to your site.
A very effective link building strategy is to take the time to find broken external links on other relevant websites, offering them an alternative link from your website. Marketers known that broken links are not beneficial to them in any way and if you are offering unique, high quality, relevant, and informative content, they may be more inclined to link to your content, rather than having a broken link on their page.
Help a Reporter Out (HARO) is a great way to build up your links, driving more traffic to your website. HARO connects industry experts with journalists, as journalists often need expert opinions on certain subjects for their articles. If they site you, there is an excellent chance they will add a link to drive traffic to your website.
Some of the top newspapers in the world rely on HARO, including The Wall Street Journal, TIME, and The New York Times, to name a few. This gives you the opportunity to receive backlinks from reputable newspapers that people know and trust, helping you to gain authority and credibility in your industry.
Digital press releases are a great link building strategy that increases your brand awareness using digital methods. This includes sharing press releases about your business with journalists, building relationships with bloggers and online journalists, and taking part in influencer marketing.
Linkable assets is content that attracts natural backlinks. This can include the following:
If you publish engaging content, it tends to earn links in a natural way.
Guest blogging is writing a blog post that is published on another website, resulting in a backlink to your website. This is the most popular link building strategies used by marketers today, but there is a right and wrong way to guest post.
If you are writing blogs for any website, just to secure more backlinks, you are actually violating Google's guidelines. It's important to partner with relevant brands in your industry, creating useful content that adds value for the reader.
Link building strategies are essential to any effective digital marketing and SEO campaign. These links are placed on other relevant websites, directing visitors to your website, ensuring that they have a good user experience (UX). At the same time, when you have high quality links directing to your website, it helps Google find your site, crawl it, and index it, helping you improve your ranking in search engine results pages (SERPs).
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