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What is a Sitemap and Why is it Important to SEO?
Sitemaps are an essential part of your effective SEO strategy. They offer search engines and your website visitors with a roadmap of your content, helping to improve your ranking in search engine results pages (SERPs), while boosting user experience (UX).
Sitemaps are files or a web page, helping visitors navigate your website seamlessly. They also help search engine crawlers navigate your website, indexing your web pages, boosting your website visibility in SERPs.
When you do not have a sitemap in place, crawlers rely on your back linking profile to find your web pages. This means pages without back links are not visible to the search engines, so you cannot rank with them. With your sitemap in place, search engines are able to discover your web pages, indexing them, and using them when your web page is relevant to a users search query.
There are two types of sitemaps that can be used on your website:
What is a Sitemap Index?
A sitemap index provides a link to every XML sitemap you have on your website, including:
Sitemaps are not only an important ranking factor, they provide you with a wealth of SEO benefits that cannot be ignored:
New websites often take a while to start showing in search results, because crawlers may take some time to discover the new website. You can speed up this process by submitting your sitemap to the search engines, informing them that your site exists and allowing them to discover your URLs faster. Only provide a sitemap containing the pages you want crawled and displayed in search results.
Search engines rely on sitemaps to inform them every time you update the content on your website. This gives them notice that there is new information to crawl and index. The search engine can then use the sitemap to determine if they need to recrawl your URL.
These days all business owners and digital marketers know how important user experience (UX) is to their SEO campaign. When you provide your visitors with a HTML sitemap, you enable them to search your site quickly, identifying content they want to be directed to. This boosts user experience, reducing bounce rates, and improving your ranking in SERPs.
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