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What is crawl analysis, and how does it help with SEO?
Did you know that website errors or indexing issues can be disastrous for your website? Even if you have spend weeks developing a professional website with high quality and relevant content, it won't help you achieve success, if you have any crawling or indexing issues, but how can crawl analysis assist?
In simple terms, site crawl analysis is how Google's crawlers analyse your sitemap. This is why errors can be serious issues for site crawl analysis.
Without a site crawl analysis, you will find it difficult to identify where your site has issues, which can result in some serious indexing problems down the line. When your site cannot be indexed properly, you will not improve your ranking, making it harder to reach your target audience, and drive quality and organic traffic to your website.
It's not uncommon to send updated sitemaps to search engines, only to discover that Google has only crawled a small section of the website. Sometimes, the search engine may only crawl less than half of the web pages, leaving the rest of your website unindexed. This makes it near impossible for your target audience to discover the wonderful website you have developed, along with taking advantage of your information packed, relevant, and unique content.
The good news is that you can fix most of the indexing issues, when you know how to find and address them properly.
While you may be publishing fantastic content that is high quality, unique, and relevant, it doesn't mean your website is free of content issues. Even the best websites face content issues, such as duplicate content. It can be very difficult to identify and monitor duplicate content without an effective site crawl analysis.
While your sitemap is useful in giving search engine crawlers information on your website, tags give search engines specific directions. Basically creating a road map. When you have incorrect tags or canonical mismatches, you create confusion for the search engine crawlers. While canonical mismatches can occur for a number of reasons, the result is the same. Ensure your site appears correctly in search results by using a crawl analysis to fix canonical mismatches that may arise.
Users will find an endless redirect loop frustrating, resulting in a higher bounce rate and a lower ranking on search engine results pages (SERPs). Bad redirect loops also confuse site crawlers, causing them to go back and forth, still coming out without the information they need to index your pages. An effective crawl analysis can help you fix any redirect issues, helping search engines and users find the right content easily and effectively.
Running a crawl analysis regularly is essential to ensuring your site can be crawled and indexed correctly by search engines, helping to ensure you are visible when your audience searches for content you provide.
When you have the right tools, you will find a crawl analysis is quick and seamless. Doing them regularly, ensures you catch and address website issues before they have a negative impact on your SEO efforts.
Are you ready to take advantage of crawl analysis to improve your SEO efforts? Give Genie Crawl a call and let us assist you in integrating crawl analysis into your SEO strategy for the best end results.
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