What is Digital PR and How Can It Help with SEO?

• Builds high quality backlinks – acquire backlinks from reputable blogs, online publications and websites, boosting authority and credibility
• Targets high value pages – when you control your digital PR content, you can direct links to your high value pages rather than your home page to boost importance with search engines
• Control anchor text – when you control the anchor text you help your high value pagers improve in ranking
• Drives targeted traffic – when you appear in publications that your target audience reads, you can drive qualified traffic to your site, boosting engagement rates, and conversions
• Increases content visibility – when you target publications with high volumes of readers, your content reaches a wider audience
• Establish authority – digital PR helps you position yourself as a leader in your niche
• Brand mentions – Google does use unlinked brand mentions to get an understanding of your brand. Even if you don't get a backlink, unlinked brand mentions can still be useful to your SEO efforts
• Improves E-E-A-T credentials – experience, expertise, authority, and trust is not easy to manage. Google relies on third parties when determining if your brand can be trusted. PR helps you prove yourself

Identifying digital PR opportunities to Help with SEO

It's great, now you understand how digital PR and SEO work together, at the same time, you need to be able to identify digital PR opportunities. Identifying these opportunities involves analysing competitors, creating strategic content, and staying updated with the latest trends.

Identify Competitors

Knowing how your competitors acquire backlinks, exploring similar opportunities for your brand is an effective way to identify digital PR opportunities.

Trending Topics

Create timely and relevant content around industry events and trends to attract media coverage and backlinks. 

Build Relationships

Connect with influencers and journalists that cover stories related to your industry.

Auditing Existing Content

Identify your high performing content and see if it can be re purposed for digital PR.

Create Shareable Content

Infographics, images, videos, graphs, and interactive content, such as calculators, are all top media types that can be shared and linked to by other sites.

Become a Reliable Source of Information

You can become a source of information on a single topic. Identify a gap in your industry and fill it regularly with updated content.

Conclusion

Digital PR is an excellent way to improve your SEO efforts. Working hand in hand, these two strategies can help to improve your brand visibility, credibility, and authority. If you need help with digital PR, SEO, or link building, the Genie Crawl team are here to help you get your business visible online. Get in touch today to secure your free evaluation and quote.