What is involved in Google Ads management?

Why is Google Ad Management Important?

Paid advertising is an investment for businesses, so you want to ensure your adverts are performing well. Depending on the type of campaign, you can spend hundreds of dollars on your adverts. 

Over time, you may notice some portions of your campaign are performing exceptionally well, but at the same time, other portions are not. In this case, it is profitable to focus on your advertising efforts on those that are performing, rather than wasting money on those that are not. 

What is Involved in Google Ads Management?

Google ads management is an ongoing process, following a number of steps to ensure your Google ads campaign is performing well:

Identifying Advert Performance

The first step to effective Google Ads management is to see how well your current adverts are performing. Using the metrics in the campaign dashboard, we can identify what areas of your campaign require improvement.

We keep a close eye on certain key point indicators, including the average cost per click, impressions and clicks, click through rates, conversion rates, average position, and relevance score. We also focus on the total spend on the campaign, and set new budgets.

Ad Targeting

We will re-evaluate your audience targeting, meaning re-evaluating keywords, demographics, and interests. The aim is to find the audience that provides the most amount of clicks and conversions at the lowest price, while maintaining good advert relevance scores.

A/B Testing

A/B testing is important to test and optimise advert copy and design. We revisit this regularly. Google Ads provides a robust testing tool that enables us to carry out A/B testing, identifying which adverts are performing and which need attention.

Landing Page Optimisation

All your landing pages will need to be optimised for success. This means ensuring they are relevant to the ads driving traffic to them. This is essential when it comes to Google Ads Quality Score. 

Automated Bidding

We will take a close look at your bidding strategies. If you have your ads on manual bidding, it requires ongoing upkeep and research. We may switch your campaign to automated bidding, also known as smart bidding. You can set the maximum bid amount without adjusting your bid all the time.

With automatic bidding, Google Ads automatically changes your bids to maximise your return on investment. 

Conclusion

Google Ads management requires experience and time. With proper management, your ads will provide you with a higher return on investment. If you need assistance with your Google Ads management, contact our expert team at Genie Crawl and we will answer any questions you may have, helping you manage your campaign effectively.