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What is Link Building?
Link building is highly effective in helping your business grow, making you visible to your online target audience. It helps to boost website traffic, getting everyone talking about your business in a positive way.
In order to achieve online success, you need to have an effective SEO strategy, that includes link building, helping you rank on the first page of Google results. There are numerous tactics and techniques used to achieve this and it is not easy to navigate.
Before you learn how to do link building, you need a good understanding of what it is. Chances are you already know links, but you may have doubt on how to incorporate them into your own strategy. The term is a set of techniques that convinces other relevant websites to add links to their pages that direct back to your website. The links can direct visitors to your home page, internal pages, posts, or images. It shows Google that you are an authority in your industry, a credible source of information.
Link building is an effective way to boost your website performance through quality referrals from other websites, helping search engines find your content, crawl your site, and index it accordingly. It can help boost your ranking in search engine results pages (SERPs).
There are two forms of link building that you need to understand. The first is internal link building. This is an essential part of any successful SEO strategy. These are the most relevant links as they guide your visitors through your website, helping them navigate from one page to another, providing them with a good user experience (UX).
Internal linking is also done using researched keywords, representing frequent searches on Google within your industry. It is important not to overflow your website with links, these should be selected and placed strategically, helping Google crawl your web pages and index them.
Internal link building is a great starting point if you don't have expert knowledge on link building. Internal link building improves website navigation, boosts authority, and improves your website structure, ensuring that information is prioritised.
Authority in your industry is what you should be looking to achieve with your link building campaign. Authority is what Google gives your website, based on the links you get and the their quality. To put it in even easier terms, it's how popular you are on the internet. External link building is when another relevant website links back to content on your website, directing visitors to your site.
External link building is often an important SEO strategy, ensuring you secure high quality links from authoritative and relevant websites.
Link building offers a number of benefits to help your brand grow on the internet, including:
Link building is a very important strategy and an essential part of your SEO campaign. Internal links improve user experience and guide Google through your website, while external links gives your business credibility, while ensuring Google crawlers find your pages and index them accordingly.
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