What is Link Building in Off-Page SEO?

With high quality, unique, and interesting content, you can entourage other websites in your industry or niche to link back to the content you published. 

Don't Forget Your On-Page SEO

While there is a high volume of authority websites with outstanding backlinks, but they show a decline in their graph. Often this is due to them focusing on their off-page tactics and neglecting their on-page SEO.

Every one of your web pages should have relevant and optimised meta descriptions and tags. All pages should be optimised. Your on-page SEO success is having relevant keyword choices, enabling you to deliver the right message to the search engine bots.

Types of Link Building in Off-Page SEO

There are three types of link building in Off-Page SEO that you need to be familiar with.

• Natural links are given by authoritative websites or social media accounts to your web page without any effort on your part. This is due to outstanding, high quality, unique, and relevant content, resulting in a natural link. 
• Manual links are links that you place on other platforms to your website, such as your social media pages. These help followers find your website. 
• Self created links are links that come from a website, forum, or panel in your industry. This is considered a black hat SEO technique, if you use it be wary, as you don't want to lose Google's trust in your brand.

Important Factors When Creating Link Building

• Is the site linking back to you reliable and popular?
• Is the site linking back to your website relevant in your industry or niche?
• What other links do they have on their website? If they link regularly it could appear as spam, this is not useful to you
• When did you receive the link? New links are always best
• Is the site authoritative in your industry?

Off-Page Link Building Methods

There are a number of methods you can use to create high quality backlinks and have them directed back to your website. Social media marketing enables you to improve your visibility on social media platforms, using social media as an effective way to drive traffic to your website.

Guest blogging is another very popular option where you publish high quality, unique, and relevant blogs on other related websites, including a link back to your website. Another popular option that has grown significantly is influencer marketing, gaining influencers trust that they link to your brand on a variety of digital platforms.