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What is Link Building in SEO?
Link building is an important ranking factor, helping search engines and potential customers find your website pages. You can write the best quality, unique, and informative post, but search engines won't find it quickly without at least one link to it. It can take a lot of time before visitors find your content. In order for Google to find your post, you need a link from another authoritative and relevant website.
Links, also known as hyper-links, connect two website pages to each other on the internet. A link can refer visitors to your page, post, image, or online object, such as a video or infograph. Links provide improved user experience,e helping uses seamlessly navigate from one website to another, gathering the valuable information they are looking for.
While links are important to improve your users experience, they are also important to search engines. Search engines use robots that follow links to discover new website pages, known as crawling. When the robot finds your website, it indexes it in its database. When someone searches using the keywords incorporated into your valuable content, the search engine ranks all the pages in its index and ranks them. The more high quality backlinks you have directing to your website, the better.
There are two kins of links that are vital to search engine optimisation (SEO):
Anchor text is the text that describes what the linked page is about, encouraging visitors to click on it. A well-crafted anchor text can provide you with two great benefits:
Link building is a marketing effort, part of a successful SEO campaign to gain links from other websites to your site, helping you build credibility, trust, and authority in your industry or niche. It is a very powerful tool to improve your ranking in search engine result sages (SERPs).
A web page with a high volume of high quality backlinks shows that it is a good page, a page that offers valuable, unique, and informative content. As a result, search engines are likely to increase its ranking. Remember, search engines want to ensure their users have the best search experience, this means providing them with the most valuable and relevant results to their search query.
It is important to note that not all links are equal. Some links are more valuable than others. A link from an authoritative website that relates to your industry is worth its weight in gold, compared to a link from a small website that doesn't have a good following.
Link building is essential to the success of your SEO strategy. Link building provides two purposes when it comes to your SEO campaign. It helps you improve your user experience, driving quality traffic to your website seamlessly, and it helps search engines find, crawl, and index your web pages, showing you are a credible source of information, helping to boost your ranking in SERPs.
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