What is local search optimisation, and why is it important?
If you are a local business and you want to be found on the internet, then local search optimisation is essential if you want to succeed. Local search engine optimisation (SEO) is the process of improving your online visibility, attracting organic traffic from relevant local searches on top search engines, such as Google and Bing.
Local SEO should not be ignored. We live in a digital world, and if you are a local business striving to be noticed online, then this is something you will want to implement sooner rather than later.
Imagine a person searching for a product or service in their location. You provide this service or product, therefore you need to ensure your business shows up in their search result. It bridges the gap between the digital world and your local business.
When a user carries out a local search, chances are they are already ready to take action. Research carried out by Google, showed that seventy six percent of users carrying out a local search visit the business within twenty four hours, twenty eight percent result in a purchase.
Local SEO includes numerous strategies that are designed to improve your online visibility in local search engine results (SERPs). An important part of any successful local SEO strategy is to ensure your business details, such as your NAP (Name, Address, Phone Number) information is accurate and consistent across all platforms. It is one of the first things search engines look for when determining which businesses to show in results.
In addition to this, you want to acquire positive reviews, as they can impact you ranking in local SERPs. They enhance your reputation, showing you as credible and trustworthy, encouraging local customers to use your business, rather than one of your competitors.
In addition to this, you will find using internal links across your website pages also plays an important role in local SEO.
Understanding how search engines, such as Google, determine local rankings is important if you want to improve your online visibility and achieve success. Google uses numerous factors to determine local rankings, ensuring its users find the right and relevant information that they need:
Putting an effective local SEO strategy in place requires careful planning and a good understand of your local market. There are some tips you can follow to build an effective local SEO strategy:
Local SEO is a very powerful tool for businesses that want to boost online visibility, attracting organic customers. Are you ready to take your local business to the next level? Contact Genie Crawl now and let us help you develop an effective local SEO strategy to boost your online visibility, and drive quality and organic traffic to your website or store today.
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