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What is On-Page SEO?
Search Engine Optimisation (SEO) is a number of techniques used to improve your website ranking in search results. It is an organic marketing solution.
The name says it all, it is pretty self explanatory. On-page SEO is SEO practices applied directly to your website, making it more appealing to the search engine algorithms, with a focus on improving your ranking in search engine results pages (SERPs).
In order to fully understand how it works, you need a better understanding on how search engines, such as Google, works. These platforms each have their own algorithms that focus on analysing all the web pages on the internet, and then providing users with relevant results based on their search criteria.
Search engines use bots that crawl and index each website page on the internet, using this predetermined criteria, including keyword relevance and domain authority, the search engine is able to rank results to meet their users requirements. What you will notice that search engines include keyword relevance, which is an on-page SEO tactic, along with domain authority, which is an off-page SEO element.
While on-page SEO is imperative to your online success, off-page SEO is just as important. Both should be incorporated into your effective SEO strategy.
To give you a better understanding of on-page SEO, it's advisable to also have some idea on what off-page SEO is, as they are both essential to the success of your SEO campaign. Off-page SEO is all the techniques and elements used off your website to boost your ranking in SERPs. You focus on the EEAT principle, which is “Experience, Expertise, Authority, and Trust.”
Back links are an essential part of off-page SEO. This involves getting high quality domains in your industry to link back to the content you have published on your website. Other off-page SEO techniques include guest blogging, influencer marketing, and social media marketing.
Off-page and on-page SEO work hand in hand to ensure your site ranks well in SERPs.
Google's ranking factors are based on providing users with the best experience. Algorithms can identify if content contains the relevant keywords and comes from a high quality domain.
With an effective SEO strategy in place, you can achieve long term online success, boosting your brand visibility, driving quality traffic to your website, and boosting conversions.
On-page elements that algorithms analyse include:
On-page SEO and off-page SEO are both important in 2024. Your strategy for both should be focusing on user experience (UX). You can generate a lot of traffic to your website, but it will be pointless, if you do not provide engaging, unique, and valuable content.
In addition to this, your on-page elements must be optimised and you need to have used technical SEO to boost page speeds and navigation. No one wants to recommend a website that takes a long time to load. Therefore, you need to see on-page and off-page SEO are interdependent practices that compliment your overall strategy.
Any successful SEO strategy will comprise of three important elements; on-page SEO, off-page SEO, and technical SEO. These three elements work hand in hand to improve user experience, boost brand visibility, and increase website ranking in SERPs. On-page SEO is the techniques used on your website to boost credibility and improve user experience (UX). This includes writing high quality and unique content that provides value, adding internal links for easy navigation, and optimising your website content using researched and analysed keywords.
Genie Crawl carried out a detailed SEO audit for my tutoring website and explained everything in a clear and understandable way. I hired them straight away and since then I have seen a noticeable improvement in the traffic and leads coming to my website.
Awesome service, Tony and the team have been great with completing our website and meeting all the deadlines we set. They have lots of bright ideas and created so much value to our business. Our search engine rankings are now on the first page of the Google! We wouldn't have managed this without you guys!
Excellent service and great results with our Google Ads account. They are always there at the end of the phone when we need them and they are a friendly bunch of people to deal with. We are very happy with the results.
Genie Crawl has helped massively with my rankings as a business owner using SEO. My business is doing very well now, all thanks to them!
Genie Crawl is a very efficient company to work with; they were clear on what they felt they could offer and assisted me in improving my SEO rankings.
GenieCrawl was recommended to me for their SEO optimisation services and they have been great to work with. Our traffic jumped straight away and our business has gone from strength to strength thanks to their support.
I was really struggling to get my SEO ratings higher for my business, and my website noticed on google. Thanks to GenieCrawl and their excellent service and SEO knowledge, I was able to increase my rankings sufficiently and am now reaping the benefits of their optimizations. I would highly recommend their service if you are struggling with SEO rankings as I was.
As a new business start up we needed help driving traffic to our website. In all fairness this was an area we were all pretty clueless on. Genie Crawl have been invaluable to us and undoubtedly have been a driving force to increasing sales. They are always there with helpful advice when we need them. Thanks!
I was a little skeptical about hiring a company to help with the SEO for my website, but I am over the moon with my decision to work with Genie Crawl. They have really increased the traffic to my website and I would highly recommend them to everyone!
Fantastic company. They've been essential in getting us the business that we need. Would completely recommend. We've really found that our rankings have gone through the roof. SEO experts for sure! A+
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