What is Pay Per Click on Indeed?

Organic Results

Job listings are ranked by relevance or data. These are the latest jobs based on the applicants search query. The longer your job listing is on the site, the lower it will drop in ranking over a period of time, as new job adverts are posted.

The default is relevance, but the majority of job seekers do not click on these, changing the to date as their chosen search criteria. Sponsored jobs get prime position in the search results, being the most effective way to reach the highest number of candidates. Sponsored jobs are your pay per click adverts and only visible to candidates that enter search terms that are related to your job title, location, description, or valuable information within the listing.

If you change the date of your listing, it will not make a difference. The only way to make your job appear high in listings is relevance based. Ensure you provide an accurate title, location and choose your keywords with care.

Spreading Out the Cost

When it comes to pay per click on Indeed, you will find that their process is to spread the cost over a period of time. The advertising amount can range from $95 to $499, usually this is spread over thirty days with the majority of job listings using up their budget by that time.

It's important to note that you will not be notified should your job listing budget be depleted. 

Tracking Information

Indeed pay per click provides advertisers with tracking information on the number of clicks and impressions they receive, along with the days where they received the most traffic to their advert, along with who is clicking on their advert. This information is provided on a monthly basis on request.

Sponsored Jobs are Rotated

All sponsored adverts (pay per click) are sponsored, this means that searching for the keyword or title is not guaranteed the advert will appear as a sponsored job, even if you still have a budget left. The job does still appear in non-sponsored rankings when an applicant searches. 

Indeed uses a complex algorithm, focusing on keywords. If you want your job to appear at the top, it is recommended you carry out an analysis on the top performers offering positions similar to yours.

Remember that Indeed only shows the first sentence or two of a job listing, so ensure you write high quality job listings, providing as much relevant information, using your chosen keywords, within the first sentence or two. 

Conclusion

Indeed has become a power house when it comes to job adverts with companies all advertising on their site to secure the best candidates for their available position. Choosing pay per click on Indeed enables you to control your advertising spend, target your chosen candidate pool, and hopefully, find the perfect applicant to join your team.