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What is the impact of ad blockers on SEO?
Many businesses rely on online platforms to reach their target audience, at the same time, the use of ad blockers is becoming a challenge for digital marketers. When you block adverts, you prevent businesses from reaching their audience, reducing how effective their digital marketing campaign is.
As a result, many businesses have had to revisit their digital marketing campaigns, finding new ways to reach their potential customers.
Ad blockers are programmes that enable users to block advertisements when they search the internet. These have been available to users since the early 2000s, with a rise in popularity in the past few years.
Users have a right to control what they see on the internet and adverts are seen as distracting and frustrating. Users also feel that adverts put them at risk of online scams. Advertisers, on the other hand, see these as valuable revenue sources. The high volume of ad blockers being used can result in a decrease in website traffic and brand visibility.
Ad blocking is common and used to help users control what content they view when on the internet. Users rely on ad blockers to:
In order to understand the impact of ad blockers on SEO, you need to know how they work. Ad blockers use a variety of techniques to stop adverts from loading, this includes black listing, white listing, and keyword filtering.
These techniques enable ad blockers to block most online adverts, resulting in most digital marketings now focusing on organic methods of digital marketing.
SEO involves optimising your website to boost visibility and ranking in search engine results pages (SERPs). Organic is natural, non-paid for traffic. Organic SEO is a great ad blocker solution:
When your adverts are interactive or use personalised content, users are more likely to engage with them, sometimes even sharing them on social media. Using video blogs and sponsored content, you will have goo results without being disruptive.
User experience (UX) is a major ranking factor that includes improving page loading times, creating a great website design that is easy to navigate, offering relevant and valuable content for your website visitors. When your users have a good experience when visiting your website, they are less likely to use an ad blocker. Improving the overall user experience, you improve the chances of your advert being seen and engaged with.
Influencer marketing is providing useful when navigating around ad blockers. Influencers have a substantial number of followers across numerous platforms, offering a chance for your brand to show what you offer is authentic. When using influencers strategically, you can ensure your message reaches your audience.
Ad blockers actually improve your SEO efforts, as you are encouraged to look at organic ways to reach your audience, rather than relying on frustrating adverts. The Genie Crawl team will work with you to create interactive and engaging ads, while optimising your website to improve user experience (UX). We will help you with influencer marketing to help you reach a wider audience, providing you with innovative ways to reach your audience and drive them to your website.
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