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What is the impact of SEO on brand awareness?
If you didn't know already, SEO and brand awareness are interlinked. SEO focuses on driving organic traffic to your website, but it is also highly effective at boosting brand awareness. Branding involves creating a distinct identify that is memorable to your audience.
An SEO strategy, is an effective way to generate organic traffic. When you earn top place in Google searches, you earn clicks from users who do not go further than the first page of search engine results pages (SERPs).
Did you know that SEO and brand awareness go hand in hand? Showing up on the first page of Google SERPs helps you gain brand visibility, authority and engagement, this can be worth more than a few simple clicks, based on your business objectives.
Brand awareness is more than people knowing and remembering your brand name, it's about being able to recognise your personality, products, values, and niche. This is what generates recognition. Most companies are marketing to boost brand awareness, winning over the minds of their customers, creating long lasting connections.
SEO involves optimising your website and web pages to improve your position in SERPs. This means reaching a good ranking with high visibility, helping people with quality content, showing them who you are and what your brand does.
SEO involves numerous strategies, many of which helps to increase brand awareness. Many marketers will overlook SEO, focusing on social media marketing, paid advertising, branded content, and sponsorships. These are expensive strategies, especially for smaller businesses. SEO should be part of your brand awareness strategy, it's affordable and effective.
SEO is an organic strategy, meaning you do not pay for it. In fact, you cannot pay Google, to place your site on the first page of SERPs. With an effective SEO strategy, you gain bran visibility and clicks for free. It doesn't get better than this.
This does not mean SEO is completely free. While you cannot pay for your ranking, you will need to pay an experienced digital marketing professional for their time, tools, and experience. SEO is still the most cost-effective marketing solution that will boost brand visibility and awareness, when compared to other strategies.
SEO has the power to increase your range, ensuring your target audience recognises you. Search engines are used extensively these days with an average of three searches daily per person. Google processes more than two trillion searches each year. If you appear at the top of SERPs, you can only imagine how many people you can reach.
The websites that rank well in SERPs receive the top recognition of the public. Pages that rank well are those that deliver the best and most relevant response, along with the best user experience (UX).
Users searching the internet see the first results as those that are reliable, trustworthy, and credible. This improves the perception of your brand, associating it with authority in your industry, improving your brands image in the potential customers mind.
When you publish relevant, high quality, and unique content, your page creates a valuable browsing experience, helping you improve you ranking in SERPs. It is important to comply with user experience principles, such as offering an easy to use and accessible website that is fast loading and provides valuable content.
Brand awareness and SEO are interlinked in more ways than you realise. They not only impact your ranking in search engines, but they help your brand become recognisable by your audience.
Genie Crawl carried out a detailed SEO audit for my tutoring website and explained everything in a clear and understandable way. I hired them straight away and since then I have seen a noticeable improvement in the traffic and leads coming to my website.
Awesome service, Tony and the team have been great with completing our website and meeting all the deadlines we set. They have lots of bright ideas and created so much value to our business. Our search engine rankings are now on the first page of the Google! We wouldn't have managed this without you guys!
Excellent service and great results with our Google Ads account. They are always there at the end of the phone when we need them and they are a friendly bunch of people to deal with. We are very happy with the results.
Genie Crawl has helped massively with my rankings as a business owner using SEO. My business is doing very well now, all thanks to them!
Genie Crawl is a very efficient company to work with; they were clear on what they felt they could offer and assisted me in improving my SEO rankings.
GenieCrawl was recommended to me for their SEO optimisation services and they have been great to work with. Our traffic jumped straight away and our business has gone from strength to strength thanks to their support.
I was really struggling to get my SEO ratings higher for my business, and my website noticed on google. Thanks to GenieCrawl and their excellent service and SEO knowledge, I was able to increase my rankings sufficiently and am now reaping the benefits of their optimizations. I would highly recommend their service if you are struggling with SEO rankings as I was.
As a new business start up we needed help driving traffic to our website. In all fairness this was an area we were all pretty clueless on. Genie Crawl have been invaluable to us and undoubtedly have been a driving force to increasing sales. They are always there with helpful advice when we need them. Thanks!
I was a little skeptical about hiring a company to help with the SEO for my website, but I am over the moon with my decision to work with Genie Crawl. They have really increased the traffic to my website and I would highly recommend them to everyone!
Fantastic company. They've been essential in getting us the business that we need. Would completely recommend. We've really found that our rankings have gone through the roof. SEO experts for sure! A+
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