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What is the impact of voice search on SEO strategies?
These days voice assistants have grown exponentially in popularity. It is expected that the number of voice assistants are to reach more than 8.4 billion in the next few months. That's more than the entire world's population. Consumers aged twenty five to thirty four use voice search daily.
Voice search may seem a new and advanced technology, but in fact it's been around for longer than you may think. Audrey was the first virtual assistant, created by Bell Laboratories, in 1952. She understood numbers and learned some words.
Advancements in technology have seen speech recognition advance swiftly and significantly. These days modern smart phones, along with apps, have voice search. Voice search has become more functional with the help of natural language understanding and advancements in artificial intelligence.
Google implemented a major algorithm update in 2022, known as the helpful content update The aim is to force content providers to focus on more personalised and specific contacts. It rewards content that meets the Google E-E-A-T (experience, expertise, authoritativeness, and trustworthiness) principles, due to the growing demand for long-tail keywords. As more websites focus on creating content with long tail keywords, voice search will be able to provide users with specific answers to their queries.
Voice search is not something you can ignore these days. More than fifty percent of adults use voice search daily throughout the world. The average voice SERP requires 4.6 seconds to load, while more than one billion voice searches are made annually. Twenty seven percent of voice searches are done on smartphones.
Optimising your content for voice search has never been so important, there are some tips you can follow to ensure your content is optimised effectively:
Voice search is very different from traditional searches, as you don't speak and type the same way. This means you have to take voice search into account when creating your SEO strategy.
When a user conducts a voice search, they are more likely to ask a question. This means taking conversational queries into account when putting your SEO strategy together. People tend to use their devices as though they are talking to another person, using conversational tones and phrases. Voice search request your SEO strategy is optimised focusing on how users search verbally, what key phrases and words they use, along with what information they want to find.
Did you know that seventy five percent of homes are expected to own a smart speaker within the next year? This means having to prepare your SEO strategy now to play a large role in the consumers purchasing journey.
Seven percent of people who have not yet purchased a smart speaker are thinking of buying one. Those adopting this technology late with boost the voice search market in the coming months.
Voice search has added another element to effective SEO strategies. It now requires websites not only focus on traditional SEO, but on voice SEO as well. If you need assistance with your SEO strategy to include voice search, give our team at Genie Crawl a call today.
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