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What is the importance of click-through rate (CTR) in SEO?
Click-through rate (CTR) measures the number of users that clicked on a hyper link to the total number of users who viewed the hyper link. Organic click-through rates are important, showing how many leads come from search engine results pages (SERPs)
Click-through rate measures how many users click on your hyper link compared to the total number of users that only viewed the hyper link. It measures how many people click on a link compared to how many saw it, giving you insights into the number of users who decided to visit your site from SERPs.
Organic CTR is when people click on a link they find in SERPs, such as Google, rather than from paid adverts. In order to determine your organic CTR, you simply divide the number of clicks by the number of impressions and then multiply it by one hundred, this will give you a click-through rate percentage.
If your website is linked to Google Search Console, you can find your CTR quickly by clicking on “Search Results.”
There has been a debate going on for many years on whether CTR is a ranking signal. There are many reports and articles that claim that CTR leads to an increase in ranking in SERPs. Google have claimed that the CTR is easy to manipulate and therefore cannot be considered a ranking factor.
Even though Google does not use click-through rate as a ranking signal, it is a good idea to optimise your website pages, keeping click-through rate in mind. It s such a valuable metric to understand the health and performance of your website pages.
SEO strategies focus on improving your ranking in SERPs. When you on the first page of results, you see a considerably higher CTR than if you were on the second page. The more traffic your site receives, the more opportunity you have to convert these visitors into customers.
When you rank well in SERPs, you do get more clicks. Yes, CTR may not be a ranking factor, though it is evident that when your page does well in SERPs, your CTR increases, when compared to pages lower down in SERPs.
Click-through rate is important to SEO helping to measure the quality and relevancy of your content. When you have a high CTR on specific keywords, it shows search engines your content is valuable and relevant to those specific terms, increasing your changes of improving your ranking in SERPs.
In order to improve your CTR for SEO, try the following tips:
It does not matter if CTR is a direct ranking factor or not, it is still important to focus on improving your click-through rate. When your website is more appealing to users, it increases the number of clicks you can achieve. CTR is great in helping you learn more about your website performance and the overall health of your site, assisting you in making necessary adjustments to ensure SEO success.
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