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What is the importance of continuous SEO monitoring?
When it comes to search engine optimisation (SEO), you will find that they constantly deliver results, well after it has been published. As a result, businesses in all industries are fighting to make their way to the first page of Google search engine results pages (SERPs).
With that being said, high ranking articles must remain relevant to ensure you maintain a top ranking in SERPs. It is important to monitor your SEO strategy, refreshing it where needed, ensuring your long-term success. As you continue publishing content to your website, you increase your chances of appearing on the first page of results.
SEO monitoring is an important process that tracks your website visibility and your ranking in SERPs, along with identifying what actions must be taken to boost your online performance. The most common metrics businesses track include organic traffic, click through rates (CTR), and your position in SERPs.
If your SEO strategy is content based, your SEO performance will be more than simply tracking your home page. You will want to monitor key metrics for each page of content you publish, identifying how it performs for relevant keywords.
Monitoring is essential to the success of your SEO strategy. It helps you identify if you are achieving your goals, providing insights into where your website is doing well and what areas need improvement. When it comes to content marketing, tracking changes enables you to be proactive when it comes to freshening up your content, taking advantage of higher CTRs and rankings.
Did you know a small change in your ranking can have an impact on organic traffic? The average click through rate for the first position on Google is close to 40%, this drops dramatically to 18.7% for the second position. When you drop from first to second position, your CTR can drop dramatically.
As you drop even further to the fourth position or lower, your CTR average can drop to less than ten percent.
There are important SEO metrics you want to monitor, helping you see what improvements need to be made and what content is achieving your objectives:
Organic website traffic is how many people visit your website because they clicks on a link provided in a SERP. It measures the traffic you get from unpaid clicks, rather than paid advertising. It is a common key performance indicator (KPI).
Organic traffic is valuable, offering a better return on investment. The amount of organic website traffic generated from each post is determined by your SERP position, search volume of the targeted keyword, and your click through rate.
The next important thing to monitor is your SERP position, which is your ranking in search results. This shows you how well your content or website is performing when compared to your competitors. Google uses numerous ranking factors to determine your ranking in SERPs. The best way to improve your ranking is to ensure you follow Google's E-E-A-T (Experience, Expertise, Authority, and Trust) guidelines when creating your content.
Another important thing to monitor when it comes to your SEO strategy is your click through rate. This refers to the percentage of searchers who click on your URL after seeing it on Google. Factors that influence your CTR is your SERP position, brand reputation, meta title and description. Higher click through rates enjoy more organic traffic, helping to improve conversions.
Continuous SEO monitoring is essential to your online success, ensuring your content is competitive. Keeping an eye on your performance helps you ensure the content you publish is achieving results, driving organic traffic to your website, helping you dominate your industry in SERPs.
Do you need help with your SEO monitoring? Give the expert team at Genie Crawl a call today.
Genie Crawl carried out a detailed SEO audit for my tutoring website and explained everything in a clear and understandable way. I hired them straight away and since then I have seen a noticeable improvement in the traffic and leads coming to my website.
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GenieCrawl was recommended to me for their SEO optimisation services and they have been great to work with. Our traffic jumped straight away and our business has gone from strength to strength thanks to their support.
I was really struggling to get my SEO ratings higher for my business, and my website noticed on google. Thanks to GenieCrawl and their excellent service and SEO knowledge, I was able to increase my rankings sufficiently and am now reaping the benefits of their optimizations. I would highly recommend their service if you are struggling with SEO rankings as I was.
As a new business start up we needed help driving traffic to our website. In all fairness this was an area we were all pretty clueless on. Genie Crawl have been invaluable to us and undoubtedly have been a driving force to increasing sales. They are always there with helpful advice when we need them. Thanks!
I was a little skeptical about hiring a company to help with the SEO for my website, but I am over the moon with my decision to work with Genie Crawl. They have really increased the traffic to my website and I would highly recommend them to everyone!
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