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What is the Importance of Having a Responsive Website?
The aim of having a responsive website is to provide a seamless and visually appealing user experience across all devices. This ensures that whether your visitors are using a computer, tablet, or smart phone, they can enjoy a seamless experience when visiting your website.
Responsive web designs are designs that allow website pages to adapt to various resolutions and screen sizes. It ensures the website content layout retains integrity and functionality across all devices. Rather than relying on zooming and scrolling, responsible designs, automatically resize and reposition elements, including fond adjustments, to fit the screen being used seamlessly.
Responsive design has become essential in today's digital world. This is due to the number of users now relying on mobile devices to access the internet. There are more than seven billion smart phone users in the world, which means a large portion of your website visitors will use a smaller screen when accessing your site.
By ignoring the importance of responsible design, your site will offer a poor user experience, not to mention, that it will not improve well in rankings on search engine results pages (SERPs). Yes mobile friendly website designs are an important ranking factor for Google when crawling and indexing your pages.
One of the important reasons to have a responsive design is it makes your website accessible. It helps you reach a wider audience. Now that most internet searches are done on the internet, it is important to ensure your website is easily accessible and easy to navigate whether using a tablet, smart phone, or computer.
Google updated their search engine algorithm in April 2015 to incorporate responsive designs. This update is fondly named “Mobilegeddon.” Google saw the importance of reaching an audience across all devices and they reward websites that have taken the initiative to create a responsive website design. As a result, you can improve your website ranking by choosing this type of design. In fact Google crawlers use mobile versions of your website to crawl and index your pages.
The great news for businesses is that responsive designs work out cost effective in the long run, eliminating the need for having numerous websites for your business, catering to each device. Responsive designs eliminate the need for redundant development, saving time and money. Maintaining one website is efficient, with updates and changes only needing to be made to one site, not multiple sites.
Your website visitors are more likely to engage with your website when it is easy to navigate and visually appealing. This doesn't matter which device they are using to access your site. Businesses can improve user satisfaction to boost conversion rates, while retaining loyal customers through a responsive design.
There are three main elements associated with responsive designs, these include:
A responsive website is something every business needs these days. There are more than seven billion smart phone users in the world right now and this number is increasing by the day. It's essential that your website is adaptable to accommodate all devices, working seamlessly on all screen sizes and orientations. A responsive design improves user experience (UX), increases your ranking in SERPs, and helps to boost conversions.
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