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What is the importance of keyword mapping in SEO?
Have you heard the term “keyword mapping,” when you discuss your SEO strategy? Do you know what it means and why it is important to your search engine optimisation (SEO) strategy? Continue reading below to find out what keyword mapping is and why it is important to SEO.
Keyword mapping is a process where you assign specific keywords or phrases to individual content or pages or content on your website. It creates a map that guides visitors and search engines to relevant content, based on the search query.
Keyword mapping ensures your website pages align with your keywords, making it easier for search engines to crawl, understand, and index.
Keyword mapping is important to SEO for a variety of reasons:
Effective keyword mapping is essential to a successful SEO strategy. When you align your content with relevant keywords, you increase your chances of improving your ranking in search engine results pages (SERPs). When your content matches the users intent, it is more likely to be clicked on, boosting your SEO efforts.
Useful tip: Conduct thorough keyword research, identifying relevant and high performing keywords that target your audience. Assign the keywords to your specific pages on your site, based on relevance.
Keyword mapping improves user experience (UX). As you probably know by now, UX plays a vital role in your SEO success. When your visitors can find the information that they are looking for with ease, they will stay on your page for longer, exploring more pages, maybe even converting to customers.
Useful tip: Take your potential customers journey into consideration when you map your keywords. Group your related keywords together, assigning them to pages in order to guide your visitors through the decision-making process.
When you carry out keyword mapping, you identify content gaps and opportunities, giving you the opportunity to create new, fresh, and relevant content. Knowing which keywords to assign to each page, you can tailor your content to your chosen keywords, increasing relevance and value.
Useful tip: Audit your existing content on a regular basis, ensuring it aligns with your keyword mapping strategy, identifying areas of new content, and updating existing content.
Keyword mapping helps to track and analyse the performance of your content and keywords. You can measure your success on keyword groups, SEO efforts, and specific pages. This helps you make informed decisions and refine your SEO strategy.
Useful tip: Use tracking and analytical tools to monitor the performance of your keywords and pages. Review data regularly to identify new trends, opportunities, and where you can improve.
With a better understanding of keyword mapping and why it's important to SEO, you now will want to incorporate it into your strategy:
Keyword mapping remains a powerful strategy, as digital marketing continues to evolve. Keyword mapping enhances your SEO performance, improving UX, and helping with content creation. Follow the steps listed above, or contact Genie Crawl today, letting us help you with an effective keyword mapping strategy that works.
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