What is the importance of keyword optimisation in SEO?

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What is the importance of keyword optimisation in SEO?

Keywords are at the heart of any successful SEO strategy. It is not an easy task and in order to get keyword optimising right, you need to be an expert. There is so much more than simply selecting the right keywords for your content, it's about identifying what search terms your users are using and then working those into your content to achieve the best results.

What is Keyword Optimisation?

This is a process where you ensure that you use targeted keywords that will impact website traffic, increasing your ranking in search engine results pages (SERPs). There are three stages to keyword optimisation:

  1. Keyword Research
  2. Keyword Analysis
  3. Keyword Selection

Keyword optimisation helps search engines understand your website, ensuring you are visible and recommended to users that use your selected keywords in their search queries. It is very beneficial, helping you understand your target audience, providing answers to their questions, and meeting their search needs.

How to Do Keyword Research

You can write the highest quality content that provides value to your audience, but it won't have any effect on your ranking or driving quality traffic to your website without keyword optimisation. Keyword research discovers the most popular search terms related to your industry that you can incorporate into your web content, helping you reach your target audience.

What is the importance of keyword optimisation in SEO?
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Know the Basics

There are some important elements to consider when researching your keywords to ensure your content is high quality, relevant, and visible:

Use Keyword Research Tools

There are a number of free and paid keyword research tools available, helping you identify the most relevant keywords to focus on. Try using Google Keyword Planner, especially if you want your site to stand out in Google search engine results pages (SERPs).

Ahrefs Keyword Generator is useful when discovering long tail keywords, while the SEMRush Keyword Research Toolkit, is ideal if you want geographical keywords.

Put Yourself in Your Customers Shoes

User intent is a major factor when you want to rank well in SERPs. This means putting yourself in your customers shoes. Identify what problems they encounter, along with their concerns, and then address them. Take a buyers journey into consideration. Keyword research should focus on keywords related to each phase of the buyers journey from awareness and consideration, through to making a decision.

Carry out a Competitor Analysis

Identifying the keywords being focused on by competitors is valuable. You can simply do a search on Google for specific keywords to reveal your top competitors in your industry.  You can take it one step further and add your competitors URL into a tool, such as Ahrefs Site Explorer, where you can gain additional insights into where they get their traffic from. These insights can be useful in terms of your own keyword optimisation campaign.

Use Long Tail Keywords

Long tail keywords tend to be specific, attracting less traffic with higher conversion rates. They are ideal for researching consumers who are already motivated to make a purchase.

Conclusion

Keyword optimisation is essential to your SEO success, it helps set your website apart from your competitors. Keyword optimisation is not a valuable tool if not combined with high quality, relevant, and valuable content. Are you ready to take your website to the next level? Consider Genie Crawl for your keyword and SEO optimisation, let us help you push your way forward, dominating your competitors.

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