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What is the importance of SEO audits?
SEO audits are essential to determine the performance of your website. Without carrying out an audit, it is impossible to identify things that could affect your website.
There are hundreds of ranking signals that search engines use to determine how your site should rank in search engine results pages (SERPs). Some are major factors, while others if not optimised will impact your website performance. SEO audits review the known ranking signals, showing you what is working and what needs improvement.
You can perform a SEO audit by:
SEO audits are vital to the overall success of your website. These audits provide:
Your results will help you identify on-page elements that are optimised correctly. It will help you identify any weaknesses, big and small, that need re-visiting, such as your meta descriptions may be too long or too short.
These days there are a number of complex elements that impact your website's SEO success. Google will consider how your site is performing across numerous levels from the quality of content you publish to how fast your website loads.
It is important to measure the effectiveness of any SEO techniques carried out on your website. The initial SEO audit will set the scene, helping you measure and track the progress. You want to conduct an audit after publishing or site, or before hiring a SEO professional, this way when changes are made, you can monitor the effects, measuring the success of the services you are paying for.
SEO audits provide you with information on things that need improvement. It is not uncommon for you to want to get all these hiccups out of the way, but you should prioritise them based on importance.
SEO focuses on providing your users with a great user experience, along with providing high quality content, and showing search engines you are an authority in your industry, and a credible source of information. With this in mind, you will want to prioritise the suggested amendments highlighted in the SEO audit.
A great way to determine how well your website is performing is to monitor your keyword performance. Optimising your site should be done with carefully researched and analysed keywords. With an optimised site, your keywords should climb to the top of ranks, while if you are dropping ranking, this is a sign that you have some serious issues to handle, or you may have been given penalties.
SEO audits are not limited to your own website, you can also perform this audit on your competitors to identify their strengths and weaknesses. You can identify what keywords they are using, you can examine their back link profile, and assess their SEO strategy.
Without a SEO audit, you are carrying out your search engine optimisation strategy blind. You have no idea on what is working and what needs your attention to improve your results. These audits offer excellent benefits, providing you with an opportunity to tweak your campaign to achieve better results, helping you reach your audience, and drive quality traffic to your website.
Genie Crawl carried out a detailed SEO audit for my tutoring website and explained everything in a clear and understandable way. I hired them straight away and since then I have seen a noticeable improvement in the traffic and leads coming to my website.
Awesome service, Tony and the team have been great with completing our website and meeting all the deadlines we set. They have lots of bright ideas and created so much value to our business. Our search engine rankings are now on the first page of the Google! We wouldn't have managed this without you guys!
Excellent service and great results with our Google Ads account. They are always there at the end of the phone when we need them and they are a friendly bunch of people to deal with. We are very happy with the results.
Genie Crawl has helped massively with my rankings as a business owner using SEO. My business is doing very well now, all thanks to them!
Genie Crawl is a very efficient company to work with; they were clear on what they felt they could offer and assisted me in improving my SEO rankings.
GenieCrawl was recommended to me for their SEO optimisation services and they have been great to work with. Our traffic jumped straight away and our business has gone from strength to strength thanks to their support.
I was really struggling to get my SEO ratings higher for my business, and my website noticed on google. Thanks to GenieCrawl and their excellent service and SEO knowledge, I was able to increase my rankings sufficiently and am now reaping the benefits of their optimizations. I would highly recommend their service if you are struggling with SEO rankings as I was.
As a new business start up we needed help driving traffic to our website. In all fairness this was an area we were all pretty clueless on. Genie Crawl have been invaluable to us and undoubtedly have been a driving force to increasing sales. They are always there with helpful advice when we need them. Thanks!
I was a little skeptical about hiring a company to help with the SEO for my website, but I am over the moon with my decision to work with Genie Crawl. They have really increased the traffic to my website and I would highly recommend them to everyone!
Fantastic company. They've been essential in getting us the business that we need. Would completely recommend. We've really found that our rankings have gone through the roof. SEO experts for sure! A+
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