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What is the Importance of SSL Certificates for SEO?
Secure Socket Layer (SSL) encryption provides a secure and encrypted connection between your website and the users browser. This protects personal information and sensitive information, reducing the risk of it getting in the wrong hands.
Google relies on a number of ranking factors to determine where websites rank in search engine results pages (SERPs), security is one of these important ranking factors. As a result, websites with a SSL certification will be given a boost in SERPs when compared to those websites that are not considered secure.
Google announced in 2015 that security is paramount and that SSL certificates will be considered as a ranking factor. There are many other reasons why SSL certificates are essential to your SEO success.
When your website has a SSL certificate, it shows your website visitors that your website is verified and hackers cannot access it. It also shows Google that you care about your website visitors and their data security. SSL certificates are expected on websites in today's fast paced digital environment, positively impacting your ranking in SERPs.
SSL certificates re important to SEO as it secures a connection between the visitor and the website. It encrypts any data sent between the website and the user's browser, making it almost impossible for hackers to steal sensitive information.
As of 2018, Google Chrome browser actually marks a website as “not secure” if it does not have a SSL certification. Therefore these sites are likely to not rank well in SERPs.
SSL certificates are important requirements for any website these days and is taken very seriously by the top search engines, especially Google. Your ranking is affected if you don't use a secure connection, encrypting data between your website and the user. Users experience can be negatively impacted if your website comes up as insecure. SSL certification improves website security, being an important ranking factor for Google and other search engines.
It is up to the website owner to ensure that they have a valid SSL certification. Based on which hosting provider you choose, it can be easy and free to have a secure website. The majority of hosting companies will provide a free SSL certificate. Once your SSL certificate is installed on your website, your website address changes from http: to https:.
In the event you do need to purchase a SSL certificate, you will need to have your website validated with the certificate authority. They check to see you are who you say you are. Securing a SSL certificate can be complicated. Once installed, it is a positive ranking factor that does not have an instant effect on your ranking, but it will over time, enabling search engines and users to trust your website.
SSL certificates are software that is installed on the web server where you host your website. There are three reasons to have a SSL certificate:
In today's digital world, more users are paying close attention to their cyber security. Website that are not SSL certified are likely to be left behind. Google uses SSL certificates as a ranking factor, while users use them to give them peace of mind that the website is safe to interact with. SSL certificates are important for SEO, helping you improve your ranking in SERPs.
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