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What is the importance of website usability testing?
Creating a website that focuses on a user friendly design ensures you meet the desires of your visitors. When you make your website a friendly environment, you encourage engagement, boosting dwell time, and reducing bounce rates. Combine a user friendly design with high quality content and excellent visuals, and you are on the road to success.
Usability testing is difficult to understand as it has so many connotations these days. Generally speaking, it is a technique that enables you to assess if the interactions with your website are effective or not. All websites need usability testing on a regular basis. It's important to grow your audience, adapting to new realities, responding to your visitors needs.
User experience (UX) designers use a variety of methods to ensure the website they are working on is user friendly. The most popular testing methods include:
There are a number of reasons why you should be using website usability testing. The main answer is that you want loyal online users. If your users cannot find what they want on your website or struggle with your website, they will head off to one of your competitors.
Website usability testing helps you gain feedback, improving numerous aspects of your website:
Your website can benefit greatly from usability testing:
The chances of having repeat visitors to your website is improved when you offer an easy interface with simple navigation. Did you know, more than fifty five percent of users do not return to a website with poor usability scores?
Customer retention is essential to your long term success. The benefit of carrying out website usability tests is to ensure you improve your retention rating. It helps you understand your users and why they leave your websites, helping you make the necessary adjustments to keep them coming back time and time again.
If you ask your team members who have been involved in the development of your website for their feedback, you are not going to receive an objective view. Those who were not involved in the project from the start, tend to detect issues with ease.
Website usability testing should be an ongoing process that requires identifying issues and making changes as and when they appear. Usability issues can damage your reputation and your income. Don’t overlook the importance of website usability testing. Contact the Genie Crawl team now to gain more insight and let us help you test your website without delay.
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