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What is the process of tracking new links from competitors?
Have you noticed your competitors are appearing at the top of Google search results? This means they are doing something right. In order to dominate your SEO competitors online, you will want to conduct a competitor backlink analysis.
This is a process where you track new links from your competitors, getting an estimation on the quality and number of links you need in order to rank well in search engine results pages (SERPs).
There are two types of competitor backlink analysis you can carry out:
There are a number of steps you need to take to track new links from competitors:
The first step to tracking new links from competitors is identifying who your competitors are. This is an easy step where you type your keywords into Google and look at the top three to five rankings. The problem is that Google focuses on providing its users with personalised experiences, which means the content ranked as number one for you is not the same as the content ranked number one for me.
This can make this step confusing. We recommend using online tools, so you can get a better understanding of what pages are ranking in the top three to five results. You can use Keyword Explorer or Ahrefs for this.
You can use an link building tool to carry out this step. You may prefer Mox, while I may prefer SEMRush. This process involves adding your competitors URL and selecting backlinks. It shows a list of the organic backlinks pointing to the page.
Remember to filter your results, as you don't want to include any poor quality links. In order to filter the results, you will want to look for links that do not have value to SEO.
Take an average of the quality backlinks your competitors have, focusing on new links. With an average, you can get a better idea of how many good quality links your SEO competitors have, helping them drive themselves to the top of SERPs.
When you carry out a competitor backlink analysis, you have an idea on what is helping them rank well in SERPs. It helps you identify opportunities for your own website, gaining insight on how to push yourself ahead of them. It is worthwhile carrying out a competitor backlink analysis every couple of months, helping you track new competitor links. This helps you stay updated on what they are doing, helping you take advantage of any new and missed opportunities.
Competitor backlink analysis takes time and dedication, but it remains an important step in boosting your SEO efforts. The good news is that you don't have to do this on your own, you can give the expert team at Genie Crawl a call and we can assist you in carrying out competitor backlink analysis, backlink monitoring, and building high quality backlinks.
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