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What is the role of content in SEO?
We live in a digital world, where search engine optimisation (SEO) is a must for businesses that want to reach their audience and improve conversions. Content remains king when it comes to an effective SEO strategy, determining how well your website ranks on search engine results pages (SERPs).
Content optimisation is the creation of high quality, unique, and relevant content that is optimised for search engines. This involves a number of techniques, including creating relevant content, keyword research, and optimising the content for search engines, such as Google.
Keywords are important when it comes to content optimisation. These are the words or phrases used by your audience when they search for information, products, or services on the internet. When you include relevant keywords in your content, you improve your chances of your website appearing at the top of SERPs, boosting brand visibility, driving quality and organic traffic to your website, offering you the opportunity to improve conversions.
Content is essential to your successful SEO strategy, it:
Search engines focus on providing users with the most relevant content that provides value. When you create high quality, relevant, and unique content, you improve the user experience (UX) on your website, boosting engagement levels, lowering bounce rates, and improving your ranking in SERPs.
Keywords are essential to any SEO strategy. When you create your content focusing on your target keywords, you improve your chances of ranking for those keywords or phrases. The keywords must be used naturally and must not be stuffed into the content. If you overuse your keywords, it is seen as overstuffing or spam by search engines, actually causing harm to you ranking. We recommend a keyword density of one to two percent, so a one hundred word piece of content will have the keyword displayed once or twice, naturally in the content.
In order to improve your ranking and SEO success, you must be consistent in publishing new and relevant content. Why? Search engines love fresh content. When you regularly publish new content, it shows the search engines that your website is active and up to date. This can boost visibility and increase your ranking in SERPs.
When you are publishing unique, engaging, informative, high quality, and relevant content, you increase your chances of securing backlinks from other well-established and authoritative websites. Backlinks are seen as a vote of confidence by search engines, telling them that the content you have published is valuable and relevant.
Backlinks are links that come from another reputable website, directing visitors back to your website. While Google has not confirmed that backlinks are ranking factors, having high quality backlinks does improve your ranking in SERPs. Don't miss out on the opportunity of building authority, credibility and trust through backlinks.
Creating high quality, engaging, and unique content is not an easy task. It takes time and dedication to write an informative piece that will engage your audience and provide them with value. There are a few things you can do to ensure your content strategy is effective:
Content has been king in the SEO world for years now, and it remains an essential element of any successful SEO strategy. From your website content to blog posts, social media posts, videos, and more, you can use content to improve your ranking in SERPs, helping you reach your target audience and drive them to your website.
Genie Crawl carried out a detailed SEO audit for my tutoring website and explained everything in a clear and understandable way. I hired them straight away and since then I have seen a noticeable improvement in the traffic and leads coming to my website.
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Genie Crawl is a very efficient company to work with; they were clear on what they felt they could offer and assisted me in improving my SEO rankings.
GenieCrawl was recommended to me for their SEO optimisation services and they have been great to work with. Our traffic jumped straight away and our business has gone from strength to strength thanks to their support.
I was really struggling to get my SEO ratings higher for my business, and my website noticed on google. Thanks to GenieCrawl and their excellent service and SEO knowledge, I was able to increase my rankings sufficiently and am now reaping the benefits of their optimizations. I would highly recommend their service if you are struggling with SEO rankings as I was.
As a new business start up we needed help driving traffic to our website. In all fairness this was an area we were all pretty clueless on. Genie Crawl have been invaluable to us and undoubtedly have been a driving force to increasing sales. They are always there with helpful advice when we need them. Thanks!
I was a little skeptical about hiring a company to help with the SEO for my website, but I am over the moon with my decision to work with Genie Crawl. They have really increased the traffic to my website and I would highly recommend them to everyone!
Fantastic company. They've been essential in getting us the business that we need. Would completely recommend. We've really found that our rankings have gone through the roof. SEO experts for sure! A+
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