What is the role of content length in SEO?

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What is the role of content length in SEO?

Search Engine Optimisation (SEO) is an essential factor to help your website climb the ladder to display on the first page of search engine results pages (SERPs). There are a number of factors that play a role in an effective SEO strategy, with content length being one of them. 

A Quick Explanation on Content SEO

Content SEO is the optimisation of your website content, boosting visibility and ranking in SERPs. It involves numerous techniques and strategies to ensure your website content aligns with the search engine algorithms. 

The content length is an important consideration when it comes to content SEO. The size of your blogs, web pages, and articles impacts their performance in SERPs. There has been a lot of debate regarding content length and SEO, with each website requiring a bespoke solution. It is important to note that a “one size fits all” approach does not always provide the best end results. 

What is the role of content length in SEO?
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Google Algorithms and Content Length

Google's algorithms do care about content length, which is one of the factors the algorithms use when evaluating and ranking the content you publish on your website. Rather than focusing on content length, when creating website content, you should:

Content Length and SEO Ranking Factors

Content length does have an impact on numerous SEO ranking factors:

Content Types with Recommended Content Lengths

Content comes in various forms from blogs to product descriptions, and social media posts. 

Blogs

Blogs are designed to engage and inform your visitors. They help share insights, and expertise, along with offering excellent audience engagement opportunities. The ideal length for a blog is between 1,500 words and 2,000 words.

Product Descriptions

Product descriptions should be compelling, short, and to the point. Product descriptions should highlight benefits and key features, capturing your audiences attention within three hundred words.

Social Media Posts

Social media posts should be short and to the point. Your content length should be tailored to the social media platforms maximum character allowance. It's important to write short content that encourages likes, shares, and comments. 

Conclusion

There is no hard and fast rule when it comes to content length. Google has proven that it loves websites that are rich in high quality, unique, and engaging content. The first results on SERPs averages at just over 2,400 words. That being said, always focus on providing your users with the best user experience (UX), which is a major ranking factor, that will boost dwell time and reduce bounce rates.

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