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What is the role of Google Analytics in SEO?
Gone are the days where all you needed was outstanding customer service to have a successful business. These days, there is so much more to it. Word of mouth referrals and positive reviews are great ways to generate leads, but they are not enough when it comes to securing a space on the first page of search engine results pages (SERPs).
Having an effective search engine optimisation (SEO) strategy is essential in ensuring your business boosts visibility in Google results. When you appear on the first page of results, you enjoy higher visibility, driving organic traffic to your website, and of course, securing those important conversions.
With Google updating and introducing new algorithms up to six hundred times per year, you may be wondering how you can improve your SEO strategy. One tool comes to mind, that is Google Analytics.
Google Analytics is a valuable tool that enables you to track, analyse and report on your website. It focuses on data that is gathered through Google, where you are most likely to generate the majority of your traffic. It works using JavaScript code that is added to your website pages, actively tracking and monitoring your website performance.
You can use Google Analytics to:
Google Analytics is a helpful tool when it comes to your SEO success. The search engine your audience is using to find your website is offering you valuable data to help you improve your success. It doesn't get better than this.
The data provided by Google Analytics is comprehensive and accurate, offering you insights into your audience and their demographic. Without this data, you cannot make the changes to your website that will meet their needs.
Google Analytics and SEO work together, hand in hand, helping you improve your website, and put audience first, improving their experience.
Google Analytics offers a number of different reports to help you improve your SEO strategy, boosting your brand visibility in SERPs, helping to drive organic traffic to your website, providing you with the opportunity to boost conversions, turning your visitors into paying customers:
Using Google Analytics can help you improve your SEO strategy, boosting your SEO efforts. This analytical tool offers a host of tools to ensure your website is streamlined and aligning with your goals.
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GenieCrawl was recommended to me for their SEO optimisation services and they have been great to work with. Our traffic jumped straight away and our business has gone from strength to strength thanks to their support.
I was really struggling to get my SEO ratings higher for my business, and my website noticed on google. Thanks to GenieCrawl and their excellent service and SEO knowledge, I was able to increase my rankings sufficiently and am now reaping the benefits of their optimizations. I would highly recommend their service if you are struggling with SEO rankings as I was.
As a new business start up we needed help driving traffic to our website. In all fairness this was an area we were all pretty clueless on. Genie Crawl have been invaluable to us and undoubtedly have been a driving force to increasing sales. They are always there with helpful advice when we need them. Thanks!
I was a little skeptical about hiring a company to help with the SEO for my website, but I am over the moon with my decision to work with Genie Crawl. They have really increased the traffic to my website and I would highly recommend them to everyone!
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