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What is the role of Google Search Console in SEO?
Google Search Console is a free service offered by Google to help you manage, track, and troubleshoot the appearance of your website when it appears in Google search engine results pages (SERPs). It is a valuable tool that helps you understand and improve how Google sees your content.
It includes a number of Google Search Index tools, along with resources, to assess your website performance. It can be used to find problems that could be hampering your ranking. There is a lot you can do with Google Search Console.
When using Google Search Console, you will find it encourages you to use SEO best practices, offering numerous excellent benefits:
Google Search Console shows how your site appears on SERPs, taking numerous factors into consideration such as your page title, site links, snippets, site search choice, event-rich snippets, and URL.
Google collects and displays over ten thousand pages in this section of Search Console, which contains valuable structured data. This is where you find graphs showcasing the proportion of structure data found on your website, identifying mistakes that you can rectify. You can download error reports and share with your SEO team.
Google Search Console offers this excellent tool to provide you with an easy way to implement structured data. It is ideal when you do not have the access to the back end of a website.
In Google Search Console you can identify any mistakes the crawlers found when they crawled and indexed your website. Common errors include misplacing title tags or repeated title tags.
Google Search Console has a Search Traffic feature that offers vital information on keyword search phrases that Google has used your site for, along with how often this happens, and how many times it has encouraged a user to visit your site.
This is probably the most useful tool offered by Google Search Console. It shows you how your website is doing in regards to overall organic search traffic. You can use filters to segment the traffic, helping you understand your website success in SERPs.
The tool also helps you learn about your internal linking structure, ensuring you provide easy navigation, enhancing user experience (UX). This shows you the pages within your website with the most internal links, this is helpful, as search engines rely on internal links as part of your sites ranking.
A SEO nightmare for any website owner is to see you have a manual penalty against you. There is no warning. Google Search Console helps you identify any penalties against your website given by a member of their team. When you see you have been penalised, you will have a message on Google Search Console, recommending what action should be taken to fix the issue.
Putting an effective SEO strategy in place and working hard to optimise your website pages, focusing on user experience (UX), keywords, backlinks, and more are all effective ways to improve your ranking in SERPs. The only way to know your strategy is effective is through effective and ongoing monitoring. Google Search Console provides you with a free tool where you can assess your website, quickly identifying issues and fixing them before they result in a penalty. Google Search Console helps you ensure you align with SEO best practices, helping you improve your ranking in SERPs, driving quality traffic to your website, and boosting brand awareness.
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