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What is the role of SEO in digital marketing?
Search engine optimisation (SEO) is a marketing strategy that helps you improve your brand visibility in search results, driving quality and organic traffic to your website. Google, that holds the largest search engine market share of close to ninety two percent, processes just shy of one hundred thousands search queries every second, 8.5 billion searches daily and close to two trillion searches each year.
This shows you that search engines are the best way to advertise your business. SEO is essential in ensuring search engines can find, crawl, and index your website.
SEO helps to increase exposure about your brand to potential customers that are searching the internet. SEO involves the analysing and implementation of different strategies to help you improve your ranking in search engine results pages (SERPs).
When a user searches for a product or service you provide, you want Google to ensure your business is listed at the top of SERPs, helping the user find your brand and be directed to your website. While it is not an overnight success story, you want to focus on climbing to the first page of results to get seen by your target audience, bearing in mind that less than one percent of users will click onto the second page of results.
SEO offers numerous benefits, making it an important part in your digital marketing campaign.
SEO helps you drive more traffic to your website, boosting brand awareness, and encouraging visitors to make a purchase, turning them into customers.
Google focuses on user experience (UX). Websites that focus on user experience see a rise in their ranking in SERPs. This is because Google wants their users to have access to the highest quality, unique, and relevant content, prioritising websites with high quality content and a good user experience.
The traffic arriving on your website have already completed an online search for a product or service. They discovered you, meaning you don't have to work so hard to secure a sale. This is an outstanding inbound marketing opportunity, enabling you to increase your conversion rates, turning website visitors into customers.
When focusing on user experience, you need to take your visitors that use a mobile device into consideration. Having a mobile friendly website design is important, it boosts user experience, but also helps improve your ranking. Google uses mobile-first indexing. This means the search engine uses the mobile version of your website to crawl and index, even if you have a desktop website.
When you use SEO in digital marketing, you incorporate technical SEO, which speeds up your website loading times. When your pages take too long to load, you increase your bounce rates, that has a negative effect on your ranking in SERPs. When you focus on speeding up your page loading times, you improve user experience, increasing click-through rates (CTR) and reducing bounce rates.
There are a number of different SEO types you need to be aware of and implement on your website, helping to improve your ranking in SERPs, enhancing your digital marketing strategy:
SEO is vital to the success of your digital marketing strategy. It helps potential customers discover the products and services you provide, helping to improve revenue. SEO helps your business become visible in search results, driving organic and quality traffic to your website, helping you improve conversions.
Genie Crawl carried out a detailed SEO audit for my tutoring website and explained everything in a clear and understandable way. I hired them straight away and since then I have seen a noticeable improvement in the traffic and leads coming to my website.
Awesome service, Tony and the team have been great with completing our website and meeting all the deadlines we set. They have lots of bright ideas and created so much value to our business. Our search engine rankings are now on the first page of the Google! We wouldn't have managed this without you guys!
Excellent service and great results with our Google Ads account. They are always there at the end of the phone when we need them and they are a friendly bunch of people to deal with. We are very happy with the results.
Genie Crawl has helped massively with my rankings as a business owner using SEO. My business is doing very well now, all thanks to them!
Genie Crawl is a very efficient company to work with; they were clear on what they felt they could offer and assisted me in improving my SEO rankings.
GenieCrawl was recommended to me for their SEO optimisation services and they have been great to work with. Our traffic jumped straight away and our business has gone from strength to strength thanks to their support.
I was really struggling to get my SEO ratings higher for my business, and my website noticed on google. Thanks to GenieCrawl and their excellent service and SEO knowledge, I was able to increase my rankings sufficiently and am now reaping the benefits of their optimizations. I would highly recommend their service if you are struggling with SEO rankings as I was.
As a new business start up we needed help driving traffic to our website. In all fairness this was an area we were all pretty clueless on. Genie Crawl have been invaluable to us and undoubtedly have been a driving force to increasing sales. They are always there with helpful advice when we need them. Thanks!
I was a little skeptical about hiring a company to help with the SEO for my website, but I am over the moon with my decision to work with Genie Crawl. They have really increased the traffic to my website and I would highly recommend them to everyone!
Fantastic company. They've been essential in getting us the business that we need. Would completely recommend. We've really found that our rankings have gone through the roof. SEO experts for sure! A+
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