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What is the Role of Technical SEO in Website Optimisation?
With the digital world constantly evolving, combined with busy lifestyles, more than forty percent of users will abandon a website that takes more than three seconds to load. Three seconds is not a long time, but this just shows how important technical SEO is to website optimisation. With technical SEO you improve your visibility and user experience (UX).
Technical SEO focuses on the backend of your website that impacts your ranking in search engine results pages (SERPs). It includes improving website speed, ensuring you have a responsive design, and improving your sites architecture, to ensure search engines can crawl and index your website with ease.
When you use technical SEO you provide users with a smooth and efficient service, which is essential to retain interest and attention. Fast loading website pages and a mobile friendly design are not only important to your website visitors, they are important ranking factors used by search engines, including Google.
The main benefit of technical SEO is you can generate more organic traffic, when your site is fully optimised for success. Technical SEO is very important, offering a wealth of benefits for your website:
A technically SEO optimised website is easy to navigate, loads quickly, and keeps visitors on your site for longer, reducing bounce rates.
It doesn't matter if your website is brand new or has been published for some time, if you don't have technical SEO in place, you could be dropping in ranking and not being visible to your audience. Most technical SEO issues can be resolved fairly easily, providing you with the benefits you need to improve your websites performance in SERPs.
Technical SEO audits are valuable tools that identify any technical issues your website has. This enables SEO experts to address the issues that are reducing your ranking or not generating the traffic you expect.
Technical SEO is an important part of any effective SEO strategy. It involves working behind the scenes, ensuring your website is easy to navigate with fast loading pages, providing an improved user experience (UX). Technical SEO also helps search engines, such as Google, find, crawl, and index your website.
When search engines cannot crawl your website effectively, they cannot index and rank the pages, which will hinder your brand visibility in SERPs. Technical SEO is valuable for both the visitor and search engines, providing you with a wealth of benefits, while helping you improve ranking, reach your target audience, and drive them to your website.
Genie Crawl carried out a detailed SEO audit for my tutoring website and explained everything in a clear and understandable way. I hired them straight away and since then I have seen a noticeable improvement in the traffic and leads coming to my website.
Awesome service, Tony and the team have been great with completing our website and meeting all the deadlines we set. They have lots of bright ideas and created so much value to our business. Our search engine rankings are now on the first page of the Google! We wouldn't have managed this without you guys!
Excellent service and great results with our Google Ads account. They are always there at the end of the phone when we need them and they are a friendly bunch of people to deal with. We are very happy with the results.
Genie Crawl has helped massively with my rankings as a business owner using SEO. My business is doing very well now, all thanks to them!
Genie Crawl is a very efficient company to work with; they were clear on what they felt they could offer and assisted me in improving my SEO rankings.
GenieCrawl was recommended to me for their SEO optimisation services and they have been great to work with. Our traffic jumped straight away and our business has gone from strength to strength thanks to their support.
I was really struggling to get my SEO ratings higher for my business, and my website noticed on google. Thanks to GenieCrawl and their excellent service and SEO knowledge, I was able to increase my rankings sufficiently and am now reaping the benefits of their optimizations. I would highly recommend their service if you are struggling with SEO rankings as I was.
As a new business start up we needed help driving traffic to our website. In all fairness this was an area we were all pretty clueless on. Genie Crawl have been invaluable to us and undoubtedly have been a driving force to increasing sales. They are always there with helpful advice when we need them. Thanks!
I was a little skeptical about hiring a company to help with the SEO for my website, but I am over the moon with my decision to work with Genie Crawl. They have really increased the traffic to my website and I would highly recommend them to everyone!
Fantastic company. They've been essential in getting us the business that we need. Would completely recommend. We've really found that our rankings have gone through the roof. SEO experts for sure! A+
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