What is the significance of maintaining an updated blog for SEO?

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What is the significance of maintaining an updated blog for SEO?

A common question we are asked here at Genie Crawl is how often you should update your blog. We do recommend daily, though some marketers will tell you weekly or monthly. What is essential is to establish an expected schedule and stick to it. Consistency is essential when it comes to updating your blog. 

Why You Need to Maintain an Updated Blog

There are a number of reasons why you should be updating your blog regularly for SEO:

Improve Search Engine Ranking

Google, and the other search engines, love fresh content. Google especially, takes this into consideration when deciding where to rank your pages in search engine results pages (SERPs). Updating your blog daily or regularly with new content, encourages search engine crawlers to visit your blog and index your pages. When they index your site and see it's been updated, you may be able to improve your ranking in SERPs.

What is the significance of maintaining an updated blog for SEO?
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Remember Google loves dwell time, the more time your visitors spend on your page, where bounce rates can negatively impact your SEO ranking. When you are consistently publishing new content, you help encourage users to spend more time on your site, while helping to boost your SERP ranking, it's a win-win situation.

Improve Website Traffic

In order to achieve online success, you need to drive quality traffic to your website. Traffic is what will help you sell your products and services, while boosting brand awareness. With new content constantly being added, your pages become more visible in SERPs, helping your audience find your website, increasing your organic traffic substantially.

Encourage Return Visitors

Return visitors play a role in attracting new visitors. Adding new content to your blog on a regular basis, provides additional information for visitors that have read your previous blogs. Did you know returning visitors are more likely to use your services or make a purchase? 

Boost Brand Authority

Blogging is an opportunity for you to share your knowledge and expertise. When you are regularly adding new content to your blog, you establish yourself as an expert in your niche. You can write about industry trends, raising awareness about your brand, while growing your audience. When your blog readers can see you know what you are talking about, they are more likely to use your services or purchase your products. 

Increase Social Media Engagement

Sharing blogs is an important part of your successful social media strategy. You can gain new interests by posting about your business and sharing your knowledge and expertise. Sharing blogs on social media boosts your following, establishing you an expert in your field and building brand trust. 

Blogging Tips

We have put together a list of blogging tips you can follow when creating content for your blog:

Conclusion

Consistency is essential when it comes to updating your blog for SEO. If you want to improve your ranking in search engine results pages, driving organic traffic to your website, boosting social media engagement, and building authority, then an updated blog is a great way to achieve this. 

If you need help creating high quality blog content, give the Genie Crawl team a call today.

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