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What is the significance of regular SEO audits?
If you are trying to market your business on the internet, then you already understand how important search engine optimisation (SEO) is to your online success. You have maybe already learned the basics of SEO, implementing best practices on your website, maybe you are even seeing improvements in website traffic. At the same time, how do you know what efforts are working and what is not? This is where regular SEO audits come into play.
SEO audits are processes that look at all the elements of your online presence, then analysing them to determine how effective your strategy is in real time.
SEO audits can examine all your SEO efforts from your on site SEO to off site SEO, along with technical SEO. It helps to:
There are numerous excellent reasons why you should be carrying out regular SEO audits, including:
Did you know that Google updates their algorithms up to six hundred times each year? While SEO best practices are timeless, the algorithms are constantly evolving, which means that your site can be affected, both positively and negatively, by these algorithm changes. It's not uncommon to have to tweak your SEO strategy after a new algorithm update.
Site speed has become more important than ever before, boosting user experience (UX). SEO audits are able to identify any page speed issues quickly. You may have Javascript that is slowing down your website, or your images may not be optimised, all resulting in slowing down the loading times of your web pages.
When you are regularly adding new content to your website, there are pages that may be lost or broken, which results in 404 page errors. Links to pages that do not exist any more can be damaging to your user experience and your SEO efforts. SEO audits help you identify these issues, redirecting your links to other pages and resources, improving user experience (UX).
User experience has become essential to your websites success. These days there is no excuses for your pages being sluggish when loading or your website not being mobile-optimised. That being said, a SEO audit will review your website in detail, ensuring your pages and content are suitable for all devices.
When you first set up your website and chose your keywords, you probably carried out a comprehensive competitor analysis. If you don't carry out regular SEO audits, you don't know how your competitors are progressing. Knowing their strengths and weaknesses is important to your SEO strategy.
Even if you never intended to try and manipulate search engines, trends change with the algorithm updates. This means that certain SEO practices you used in the past are causing harm to your SEO success. SEO audits review your strategies, identifying practices you need to remove in order to achieve success.
Regular SEO audits help you understand where your website is working and what needs adjusting. It provides you with valuable insights you can incorporate into your strategy to achieve long term success. Complete our online contact form to receive a free audit and proposal.
Genie Crawl carried out a detailed SEO audit for my tutoring website and explained everything in a clear and understandable way. I hired them straight away and since then I have seen a noticeable improvement in the traffic and leads coming to my website.
Awesome service, Tony and the team have been great with completing our website and meeting all the deadlines we set. They have lots of bright ideas and created so much value to our business. Our search engine rankings are now on the first page of the Google! We wouldn't have managed this without you guys!
Excellent service and great results with our Google Ads account. They are always there at the end of the phone when we need them and they are a friendly bunch of people to deal with. We are very happy with the results.
Genie Crawl has helped massively with my rankings as a business owner using SEO. My business is doing very well now, all thanks to them!
Genie Crawl is a very efficient company to work with; they were clear on what they felt they could offer and assisted me in improving my SEO rankings.
GenieCrawl was recommended to me for their SEO optimisation services and they have been great to work with. Our traffic jumped straight away and our business has gone from strength to strength thanks to their support.
I was really struggling to get my SEO ratings higher for my business, and my website noticed on google. Thanks to GenieCrawl and their excellent service and SEO knowledge, I was able to increase my rankings sufficiently and am now reaping the benefits of their optimizations. I would highly recommend their service if you are struggling with SEO rankings as I was.
As a new business start up we needed help driving traffic to our website. In all fairness this was an area we were all pretty clueless on. Genie Crawl have been invaluable to us and undoubtedly have been a driving force to increasing sales. They are always there with helpful advice when we need them. Thanks!
I was a little skeptical about hiring a company to help with the SEO for my website, but I am over the moon with my decision to work with Genie Crawl. They have really increased the traffic to my website and I would highly recommend them to everyone!
Fantastic company. They've been essential in getting us the business that we need. Would completely recommend. We've really found that our rankings have gone through the roof. SEO experts for sure! A+
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