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What Makes a Good Digital Marketing Campaign Successful
Every business is unique and so should your digital marketing campaign, yet there are some important things to bear in mind to help you achieve success.
A good digital marketing campaign includes:
It is essential to have an effective digital marketing strategy in place. This should include content mapping, editorial calendars, and timelines. You will want to establish a number of realistic outcomes based on your key performance indicators (KPIs).
Without KPIs to track, you can quickly lose sight, veering off track, and not achieving your goals. Having a realistic framework should be simple with clear time frames, helping your entire team remain focused on the end goal.
You will want to choose the KPIs that represent your key target areas, helping you stay on target, understanding which of your marketing efforts are performing and what areas need improvement.
The sales funnel is the step-by-step outline of each phase of your customers journey and can include:
It's important to understand how to create high quality and effective content that engages your audience, telling a story. Take the time to introduce your offerings first, writing high quality content with clear call to actions that encourage your visitors to take action.
Your content should be relatable, relevant and useful to your audience. Remember to optimise your content for SEO, using your keywords naturally, and optimising your page title, meta tags, and headings.
Digital marketing is about strategy, though you want to leave some wiggle room for fluctuations or unexpected events. You will want to continually monitor your strategy, ensuring it is performing and helping you achieve your goals.
You will need to incorporate a variety of content forms into your strategy. This may sound overwhelming, but the good news is you can create content in advance, keeping it organised and using it as you need it.
Evergreen content is content that you write once and it remains valuable in the long-run. This can include e-books, in-depth articles, along with slide shows.
You need to monitor how each phase of your funnel is working, looking a re-engagement activities if your conversions are not as expected. A good digital marketing campaign should help you realise your goals, adjusting your strategy as needed.
In order to create a good digital marketing campaign, you need a good understanding of each step of the process. A successful digital marketing strategy is not a “one size fits all” approach. Focusing on your buyers journey, you can engage with your audience, encouraging website visitors, and boosting conversions. Genie Crawl has over ten years experience helping businesses achieve their online goals with tailored digital marketing campaigns that achieve success. Complete our online contact form now for a free evaluation and quote.
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