What Makes a Good Website Design (And Why It Still Matters)

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What Makes a Good Website Design (And Why It Still Matters)

Website design is more than aesthetics, its about providing users with easy navigation and an enjoyable experience, while building authority, credibility, and trust, boosting your ranking in search results. Remember, your website is the first impression many of your customers have of your business, so ensure you make it count.

Use Clean Code

Clean code in web design is an important. Even with the best web design, you need to ensure it is visible in search engine results. When your website is built with a clean back-end structure, it makes it easier for search engine bots to crawl and index your site.

Don't forget, a good website design must incorporate mobile design, ensuring that your code looks great on all devices. With clean code your site will load faster, which improves user experience (UX).

What Makes a Good Website Design (And Why It Still Matters)
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Create Great Content

Now that you have clean code, making it easier for search engine bots to understand your website structure, it's time to create content that resonates with your audience. There are some rules to follow when creating great content, including:

Set Clear Goals

It's important to have clear goals of what you want to achieve through your website. Remember the client comes first. Your goals will determine the layout, with some working better than others.

Your goals may be to generate leads or increase sales. When designing a website for leads, you know the goal is to get the website visitor to complete a contact form or make a call, therefore you can create your website to achieve the desired action.

Design

Each piece of your website should be designed keeping your goal in mind, from the font selection to the colours and images. 

Ongoing Maintenance

As your industry changes, along with search engine algorithm updates, and consumer behaviour, even the best website needs attention to stay ahead of your competitors. If you don't maintain and update your website regularly, you could negatively impact your online success. 

Conclusion

A good website design is one that appeals not only to search engines, but to your website visitors. It's a valuable business tool, so ensure your website design aligns with your business goals, driving long-term success. Are you ready to revamp your website? Contact Genie Crawl now for a free, no obligation quote.

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